Verfügbarkeit: Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour:

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Bibliographische Detailangaben
Hauptverfasser:	Parsons, Elizabeth (VerfasserIn), Maclaran, Pauline 1950- (VerfasserIn), Chatzidakis, Andreas (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London ; New York Routledge 2018
Ausgabe:	Second edition
Schlagworte:	Marketing Consumer behavior Verbraucherverhalten Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Earlier edition: 2009. - Includes bibliographical references and index
Beschreibung:	185 Seiten Illustrationen
ISBN:	9780415826907 9780415826914

Internformat

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Datensatz im Suchindex

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adam_text	CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR / PARSONS, ELIZABETHYYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION: HOW HAS MARKETING CHANGED? POSTMODERN MARKETING AND BEYOND BUILDING BRAND CULTURES GENDER, FEMINISM AND CONSUMER BEHAVIOUR PSYCHOANALYSIS IN MARKETING THEORY AND PRACTICE THE ETHICS OF MARKETING MANAGEMENT ETHICAL CONSUMERS AND THE MORALISED BRANDSCAPE POLITICISING CONSUMPTION - CONSUMERISING POLITICS MARKETING SPACES AND PLACES THE GLOBALISED MARKETPLACE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
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spelling	Parsons, Elizabeth Verfasser aut Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis Second edition London ; New York Routledge 2018 185 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Earlier edition: 2009. - Includes bibliographical references and index Marketing Consumer behavior Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s 3\p DE-604 Maclaran, Pauline 1950- Verfasser (DE-588)138921539 aut Chatzidakis, Andreas Verfasser (DE-588)1099987490 aut Erscheint auch als Online-Ausgabe, ebk Parsons, Elizabeth, author Contemporary issues in marketing and consumer behaviour Abingdon, Oxon ; New York, NY : Routledge, 2017 978-0-203-52604-0 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751092&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas Contemporary issues in marketing and consumer behaviour Marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4143413-4
title	Contemporary issues in marketing and consumer behaviour
title_auth	Contemporary issues in marketing and consumer behaviour
title_exact_search	Contemporary issues in marketing and consumer behaviour
title_full	Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
title_fullStr	Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
title_full_unstemmed	Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
title_short	Contemporary issues in marketing and consumer behaviour
title_sort	contemporary issues in marketing and consumer behaviour
topic	Marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Consumer behavior Verbraucherverhalten Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029751092&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT parsonselizabeth contemporaryissuesinmarketingandconsumerbehaviour AT maclaranpauline contemporaryissuesinmarketingandconsumerbehaviour AT chatzidakisandreas contemporaryissuesinmarketingandconsumerbehaviour

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