Platform strategy: how to unlock the power of communities and networks to grow your business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 221 Seiten Illustrationen, Diagramme |
| ISBN: | 9781472480248 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804177576507211776 |
|---|---|
| adam_text | PLATFORM STRATEGY
/ REILLIER, LAURE CLAIREYYD1971-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION TO PLATFORM BUSINESSES
THE METEORIC RISE OF PLATFORM BUSINESSES
WHAT IS A PLATFORM BUSINESS?
ECONOMIC CHARACTERISTICS OF PLATFORMS
PLATFORMS AS BUSINESS MODELS
PLATFORM-POWERED ECOSYSTEMS
LIFESTAGES OF PLATFORMS : DESIGN
PLATFORM IGNITION: PROVING THE CONCEPT
PLATFORM SCALING : REACHING CRITICAL MASS
PLATFORM MATURITY : DEFENDING PROFITABLE GROWTH
PLATFORM PRICING
TRUST, GOVERNANCE & BRAND
PLATFORMS, REGULATION AND COMPETITION
COMPETING AGAINST PLATFORMS
THE FUTURE OF PLATFORMS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Titel: Platform strategy
Autor: Reillier, Laure Claire
Jahr: 2017
Contents
List offigures viii
List of tables x
About the authors xi
Preface xiii
Acknowledgements xvii
1 Introduction to platform businesses 1
2 The meteoric rise of platform businesses 11
3 What is a platform business? 21
4 Economic characteristics of platforms 31
5 Platforms as business models 41
6 Platform-powered ecosystems 57
7 Life stages of platforms: design 73
8 Platform ignition: proving the concept 91
9 Platform scaling: reaching critical mass 105
10 Platform maturity: defending profitable growth 121
11 Platform pricing 137
12 Trust, governance and brand 153
13 Platforms, regulation and competition 173
14 Competing against platforms 193
15 The future of platforms 205
A word from the authors 216
Index 217
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| spelling | Reillier, Laure Claire Verfasser (DE-588)1131557085 aut Platform strategy how to unlock the power of communities and networks to grow your business Laure Claire Reillier and Benoit Reillier London ; New York Routledge 2017 xviii, 221 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Multi-sided platform businesses Planning Strategic planning Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s DE-604 Reillier, Benoit Verfasser (DE-588)1131557131 aut Erscheint auch als Online-Ausgabe 978-1-315-59894-9 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029745222&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029745222&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reillier, Laure Claire Reillier, Benoit Platform strategy how to unlock the power of communities and networks to grow your business Multi-sided platform businesses Planning Strategic planning Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4592128-3 |
| title | Platform strategy how to unlock the power of communities and networks to grow your business |
| title_auth | Platform strategy how to unlock the power of communities and networks to grow your business |
| title_exact_search | Platform strategy how to unlock the power of communities and networks to grow your business |
| title_full | Platform strategy how to unlock the power of communities and networks to grow your business Laure Claire Reillier and Benoit Reillier |
| title_fullStr | Platform strategy how to unlock the power of communities and networks to grow your business Laure Claire Reillier and Benoit Reillier |
| title_full_unstemmed | Platform strategy how to unlock the power of communities and networks to grow your business Laure Claire Reillier and Benoit Reillier |
| title_short | Platform strategy |
| title_sort | platform strategy how to unlock the power of communities and networks to grow your business |
| title_sub | how to unlock the power of communities and networks to grow your business |
| topic | Multi-sided platform businesses Planning Strategic planning Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Multi-sided platform businesses Planning Strategic planning Online-Marketing Electronic Commerce |
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