Holdings: Handbook of research on integrating social media into strategic marketing

Handbook of research on integrating social media into strategic marketing:

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Bibliographic Details
Other Authors:	Hajli, Nick (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:	Gesellschaft Internet marketing Marketing > Social aspects Social media Strategic planning Aufsatzsammlung
Online Access:	DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 URL des Erstveröffentlichers
Item Description:	Includes bibliographical references (pages 380-427) and index
Physical Description:	1 Online-Ressource (xxii, 438 Seiten) Illustrationen
ISBN:	9781466683549

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spelling	Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK) Integrating social media into strategic marketing Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xxii, 438 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references (pages 380-427) and index Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning (DE-588)4143413-4 Aufsatzsammlung gnd-content Hajli, Nick edt Erscheint auch als Druck-Ausgabe 978-1-4666-8353-2 Erscheint auch als Druck-Ausgabe 1-4666-8353-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Handbook of research on integrating social media into strategic marketing Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning
subject_GND	(DE-588)4143413-4
title	Handbook of research on integrating social media into strategic marketing
title_alt	Integrating social media into strategic marketing
title_auth	Handbook of research on integrating social media into strategic marketing
title_exact_search	Handbook of research on integrating social media into strategic marketing
title_full	Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK)
title_fullStr	Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK)
title_full_unstemmed	Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK)
title_short	Handbook of research on integrating social media into strategic marketing
title_sort	handbook of research on integrating social media into strategic marketing
topic	Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning
topic_facet	Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning Aufsatzsammlung
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