Handbook of research on integrating social media into strategic marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 Volltext |
| Beschreibung: | Includes bibliographical references (pages 380-427) and index |
| Beschreibung: | 1 Online-Ressource (xxii, 438 Seiten) Illustrationen |
| ISBN: | 9781466683549 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on integrating social media into strategic marketing |c Nick Hajli (Newcastle University Business School, UK) |
| 246 | 1 | 3 | |a Integrating social media into strategic marketing |
| 264 | 1 | |a Hershey PA, USA |b Business Science Reference, an imprint of IGI Global |c [2015] | |
| 264 | 4 | |c © 2015 | |
| 300 | |a 1 Online-Ressource (xxii, 438 Seiten) |b Illustrationen | ||
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| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a Includes bibliographical references (pages 380-427) and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Strategic planning | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Hajli, Nick |4 edt | |
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Datensatz im Suchindex
| _version_ | 1808138510146732032 |
|---|---|
| adam_text | |
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| author2 | Hajli, Nick |
| author2_role | edt |
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| author_facet | Hajli, Nick |
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| bvnumber | BV044336457 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)931954124 (DE-599)BVBBV044336457 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-08-23T01:07:37Z |
| institution | BVB |
| isbn | 9781466683549 |
| language | English |
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| publishDate | 2015 |
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| publisher | Business Science Reference, an imprint of IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK) Integrating social media into strategic marketing Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xxii, 438 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references (pages 380-427) and index Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning (DE-588)4143413-4 Aufsatzsammlung gnd-content Hajli, Nick edt Erscheint auch als Druck-Ausgabe 978-1-4666-8353-2 Erscheint auch als Druck-Ausgabe 1-4666-8353-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on integrating social media into strategic marketing Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on integrating social media into strategic marketing |
| title_alt | Integrating social media into strategic marketing |
| title_auth | Handbook of research on integrating social media into strategic marketing |
| title_exact_search | Handbook of research on integrating social media into strategic marketing |
| title_full | Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK) |
| title_fullStr | Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK) |
| title_full_unstemmed | Handbook of research on integrating social media into strategic marketing Nick Hajli (Newcastle University Business School, UK) |
| title_short | Handbook of research on integrating social media into strategic marketing |
| title_sort | handbook of research on integrating social media into strategic marketing |
| topic | Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning |
| topic_facet | Gesellschaft Internet marketing Marketing Social aspects Social media Strategic planning Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8353-2 |
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