Martí-Parreño, J., Ruiz Mafé, C., & Scribner, L. (2015). Engaging consumers through branded entertainment and convergent media. Business Science Reference, an imprint of IGI Global.
Chicago-Zitierstil (17. Ausg.)Martí-Parreño, José, Carla Ruiz Mafé, und Lisa Scribner. Engaging Consumers Through Branded Entertainment and Convergent Media. Hershey PA, USA: Business Science Reference, an imprint of IGI Global, 2015.
MLA-Zitierstil (9. Ausg.)Martí-Parreño, José, et al. Engaging Consumers Through Branded Entertainment and Convergent Media. Business Science Reference, an imprint of IGI Global, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.