Engaging consumers through branded entertainment and convergent media:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 Volltext |
| Beschreibung: | 1 Online-Ressource (xx, 353 Seiten) |
| ISBN: | 9781466683433 |
Internformat
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Datensatz im Suchindex
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| spelling | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno (Universidad Europea de Valencia, Spain), Carla Ruiz Mafe (Universidad de Valencia, Spain), Lisa Scribner (University of North Carolina Wilmington, USA) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xx, 353 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source (DE-588)4143413-4 Aufsatzsammlung gnd-content Martí-Parreño, José edt Ruiz Mafé, Carla 1973- (DE-588)13323102X edt Scribner, Lisa edt Erscheint auch als Druck-Ausgabe 978-1-4666-8342-6 Erscheint auch als Druck-Ausgabe 1-4666-8342-2 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8342-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Engaging consumers through branded entertainment and convergent media |
| subject_GND | (DE-588)4143413-4 |
| title | Engaging consumers through branded entertainment and convergent media |
| title_auth | Engaging consumers through branded entertainment and convergent media |
| title_exact_search | Engaging consumers through branded entertainment and convergent media |
| title_full | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno (Universidad Europea de Valencia, Spain), Carla Ruiz Mafe (Universidad de Valencia, Spain), Lisa Scribner (University of North Carolina Wilmington, USA) |
| title_fullStr | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno (Universidad Europea de Valencia, Spain), Carla Ruiz Mafe (Universidad de Valencia, Spain), Lisa Scribner (University of North Carolina Wilmington, USA) |
| title_full_unstemmed | Engaging consumers through branded entertainment and convergent media Jose Marti Parreno (Universidad Europea de Valencia, Spain), Carla Ruiz Mafe (Universidad de Valencia, Spain), Lisa Scribner (University of North Carolina Wilmington, USA) |
| title_short | Engaging consumers through branded entertainment and convergent media |
| title_sort | engaging consumers through branded entertainment and convergent media |
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