Business essentials for strategic communicators: creating shared value for the organization and its stakeholders
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 211 pages 23 cm |
| ISBN: | 9781137387738 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044335376 | ||
| 003 | DE-604 | ||
| 005 | 20170731 | ||
| 007 | t | ||
| 008 | 170601s2014 xxu |||| 00||| eng d | ||
| 010 | |a 014024432 | ||
| 020 | |a 9781137387738 |9 978-1-137-38773-8 | ||
| 035 | |a (OCoLC)935553952 | ||
| 035 | |a (DE-599)BVBBV044335376 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-83 |a DE-1102 | ||
| 050 | 0 | |a HF5718 | |
| 082 | 0 | |a 658.4/5 |2 23 | |
| 100 | 1 | |a Ragas, Matthew W. |d 1977- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business essentials for strategic communicators |b creating shared value for the organization and its stakeholders |c Matthew W. Ragas and Ron Culp |
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2014 | |
| 300 | |a xx, 211 pages |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Finance | |
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Communication | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Culp, Ron |d 1947- |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029738547&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029738547 | ||
Datensatz im Suchindex
| _version_ | 1804177564913106944 |
|---|---|
| adam_text | BUSINESS ESSENTIALS FOR STRATEGIC COMMUNICATORS
/ RAGAS, MATTHEW W. 1977-
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD / GARY SHEFFER
PREFACE
ACKNOWLEDGEMENTS
LIST OF TABLES AND FIGURES
INTRODUCTION TO BUSINESS ESSENTIALS FOR COMMUNICATORS
WHY KNOWLEDGE OF BUSINESS 101 MATTERS
FOUNDATIONAL BUSINESS KNOWLEDGE FOR COMMUNICATORS
ECONOMICS AND ECONOMIC INDICATORS
FINANCE AND THE STOCK MARKET
ACCOUNTING AND FINANCIAL STATEMENTS
THE LAW AND CORPORATE DISCLOSURE
INTANGIBLE ASSETS AND NON-FINANCIAL INFORMATION
FOCAL AREAS AT THE INTERSECTION OF BUSINESS AND COMMUNICATION
CORPORATE GOVERNANCE
CORPORATE SOCIAL RESPONSIBILITY
CORPORATE REPUTATION
DEMONSTRATING AND IMPROVING THE BUSINESS VALUE OF COMMUNICATION
COMMUNICATION MEASUREMENT AND EVALUATION
REFERENCES
GLOSSARY
INDEX
ABOUT THE AUTHORS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Ragas, Matthew W. 1977- Culp, Ron 1947- |
| author_facet | Ragas, Matthew W. 1977- Culp, Ron 1947- |
| author_role | aut aut |
| author_sort | Ragas, Matthew W. 1977- |
| author_variant | m w r mw mwr r c rc |
| building | Verbundindex |
| bvnumber | BV044335376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5718 |
| callnumber-raw | HF5718 |
| callnumber-search | HF5718 |
| callnumber-sort | HF 45718 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)935553952 (DE-599)BVBBV044335376 |
| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01660nam a2200457 c 4500</leader><controlfield tag="001">BV044335376</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170731 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170601s2014 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">014024432</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137387738</subfield><subfield code="9">978-1-137-38773-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)935553952</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044335376</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5718</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/5</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ragas, Matthew W.</subfield><subfield code="d">1977-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business essentials for strategic communicators</subfield><subfield code="b">creating shared value for the organization and its stakeholders</subfield><subfield code="c">Matthew W. Ragas and Ron Culp</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xx, 211 pages</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate culture</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Finance</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Culp, Ron</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029738547&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029738547</subfield></datafield></record></collection> |
| id | DE-604.BV044335376 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:05Z |
| institution | BVB |
| isbn | 9781137387738 |
| language | English |
| lccn | 014024432 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029738547 |
| oclc_num | 935553952 |
| open_access_boolean | |
| owner | DE-83 DE-1102 |
| owner_facet | DE-83 DE-1102 |
| physical | xx, 211 pages 23 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Ragas, Matthew W. 1977- Verfasser aut Business essentials for strategic communicators creating shared value for the organization and its stakeholders Matthew W. Ragas and Ron Culp New York, NY Palgrave Macmillan 2014 xx, 211 pages 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Wirtschaft Business communication Corporate culture Public relations Finance Economics Communication Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s DE-604 Culp, Ron 1947- Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029738547&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ragas, Matthew W. 1977- Culp, Ron 1947- Business essentials for strategic communicators creating shared value for the organization and its stakeholders Wirtschaft Business communication Corporate culture Public relations Finance Economics Communication Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 |
| title | Business essentials for strategic communicators creating shared value for the organization and its stakeholders |
| title_auth | Business essentials for strategic communicators creating shared value for the organization and its stakeholders |
| title_exact_search | Business essentials for strategic communicators creating shared value for the organization and its stakeholders |
| title_full | Business essentials for strategic communicators creating shared value for the organization and its stakeholders Matthew W. Ragas and Ron Culp |
| title_fullStr | Business essentials for strategic communicators creating shared value for the organization and its stakeholders Matthew W. Ragas and Ron Culp |
| title_full_unstemmed | Business essentials for strategic communicators creating shared value for the organization and its stakeholders Matthew W. Ragas and Ron Culp |
| title_short | Business essentials for strategic communicators |
| title_sort | business essentials for strategic communicators creating shared value for the organization and its stakeholders |
| title_sub | creating shared value for the organization and its stakeholders |
| topic | Wirtschaft Business communication Corporate culture Public relations Finance Economics Communication Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Wirtschaft Business communication Corporate culture Public relations Finance Economics Communication Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029738547&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ragasmattheww businessessentialsforstrategiccommunicatorscreatingsharedvaluefortheorganizationanditsstakeholders AT culpron businessessentialsforstrategiccommunicatorscreatingsharedvaluefortheorganizationanditsstakeholders |