Holdings: Analyzing the cultural diversity of consumers in the global marketplace

Analyzing the cultural diversity of consumers in the global marketplace:

"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"..

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Bibliographic Details
Other Authors:	Alcántara-Pilar, Juan Miguel (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Subjects:	Consumer behavior > Cross-cultural studies Marketing > Cross-cultural studies Consumers > Cross-cultural studies Aufsatzsammlung
Online Access:	DE-898 DE-20 DE-706 DE-945 DE-1049 DE-1050 DE-83 Volltext Volltext
Summary:	"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"..
Item Description:	Includes bibliographical references (pages 346-393) and index
Physical Description:	1 Online-Ressource (xxv, 403 Seiten) Illustrationen
ISBN:	9781466682634
DOI:	10.4018/978-1-4666-8262-7

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MARC


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Record in the Search Index

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publisher	Business Science Reference, an imprint of IGI Global
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spelling	Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xxv, 403 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references (pages 346-393) and index "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies (DE-588)4143413-4 Aufsatzsammlung gnd-content Alcántara-Pilar, Juan Miguel edt Erscheint auch als Druck-Ausgabe 978-1-4666-8262-7 Erscheint auch als Druck-Ausgabe 1-4666-8262-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 Verlag URL des Erstveröffentlichers Volltext https://doi.org/10.4018/978-1-4666-8262-7 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Analyzing the cultural diversity of consumers in the global marketplace Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies
subject_GND	(DE-588)4143413-4
title	Analyzing the cultural diversity of consumers in the global marketplace
title_auth	Analyzing the cultural diversity of consumers in the global marketplace
title_exact_search	Analyzing the cultural diversity of consumers in the global marketplace
title_full	Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain)
title_fullStr	Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain)
title_full_unstemmed	Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain)
title_short	Analyzing the cultural diversity of consumers in the global marketplace
title_sort	analyzing the cultural diversity of consumers in the global marketplace
topic	Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies
topic_facet	Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 https://doi.org/10.4018/978-1-4666-8262-7
work_keys_str_mv	AT alcantarapilarjuanmiguel analyzingtheculturaldiversityofconsumersintheglobalmarketplace

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