Analyzing the cultural diversity of consumers in the global marketplace:
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"..
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-20 DE-706 DE-945 DE-1049 DE-1050 DE-83 Volltext Volltext |
| Zusammenfassung: | "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. |
| Beschreibung: | Includes bibliographical references (pages 346-393) and index |
| Beschreibung: | 1 Online-Ressource (xxv, 403 Seiten) Illustrationen |
| ISBN: | 9781466682634 |
| DOI: | 10.4018/978-1-4666-8262-7 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044335235 | ||
| 003 | DE-604 | ||
| 005 | 20220314 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170601s2015 xxu|||| o||u| ||||||eng d | ||
| 020 | |a 9781466682634 |9 978-1-4666-8263-4 | ||
| 024 | 7 | |a 10.4018/978-1-4666-8262-7 |2 doi | |
| 035 | |a (OCoLC)992464635 | ||
| 035 | |a (DE-599)BVBBV044335235 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-706 |a DE-20 |a DE-898 |a DE-945 |a DE-1049 |a DE-1050 |a DE-83 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/34089 |2 23 | |
| 084 | |a QR 200 |0 (DE-625)142022: |2 rvk | ||
| 245 | 1 | 0 | |a Analyzing the cultural diversity of consumers in the global marketplace |c Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) |
| 264 | 1 | |a Hershey PA, USA |b Business Science Reference, an imprint of IGI Global |c [2015] | |
| 264 | 4 | |c © 2015 | |
| 300 | |a 1 Online-Ressource (xxv, 403 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 500 | |a Includes bibliographical references (pages 346-393) and index | ||
| 520 | |a "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. | ||
| 650 | 4 | |a Consumer behavior |v Cross-cultural studies | |
| 650 | 4 | |a Marketing |v Cross-cultural studies | |
| 650 | 4 | |a Consumers |v Cross-cultural studies | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Alcántara-Pilar, Juan Miguel |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-4666-8262-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-4666-8262-0 |
| 856 | 4 | 0 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-4666-8262-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB |a ZDB-1-IGE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029738409 | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-8262-7 |l DE-945 |p ZDB-98-IGB |q UEI_IGB_DEI_2021 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-8262-7 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-8262-7 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-4666-8262-7 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808138509957988352 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Alcántara-Pilar, Juan Miguel |
| author2_role | edt |
| author2_variant | j m a p jma jmap |
| author_facet | Alcántara-Pilar, Juan Miguel |
| building | Verbundindex |
| bvnumber | BV044335235 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 200 |
| collection | ZDB-98-IGB ZDB-1-IGE |
| ctrlnum | (OCoLC)992464635 (DE-599)BVBBV044335235 |
| dewey-full | 658.8/34089 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34089 |
| dewey-search | 658.8/34089 |
| dewey-sort | 3658.8 534089 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-4666-8262-7 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV044335235</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220314</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170601s2015 xxu|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781466682634</subfield><subfield code="9">978-1-4666-8263-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-4666-8262-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992464635</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044335235</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/34089</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 200</subfield><subfield code="0">(DE-625)142022:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Analyzing the cultural diversity of consumers in the global marketplace</subfield><subfield code="c">Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">Business Science Reference, an imprint of IGI Global</subfield><subfield code="c">[2015]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxv, 403 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 346-393) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield><subfield code="v">Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="v">Cross-cultural studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alcántara-Pilar, Juan Miguel</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-4666-8262-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-4666-8262-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-4666-8262-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029738409</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">UEI_IGB_DEI_2021</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-4666-8262-7</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044335235 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:37Z |
| institution | BVB |
| isbn | 9781466682634 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029738409 |
| oclc_num | 992464635 |
| open_access_boolean | |
| owner | DE-706 DE-20 DE-898 DE-BY-UBR DE-945 DE-1049 DE-1050 DE-83 |
| owner_facet | DE-706 DE-20 DE-898 DE-BY-UBR DE-945 DE-1049 DE-1050 DE-83 |
| physical | 1 Online-Ressource (xxv, 403 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB UEI_IGB_DEI_2021 ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Science Reference, an imprint of IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xxv, 403 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references (pages 346-393) and index "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands".. Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies (DE-588)4143413-4 Aufsatzsammlung gnd-content Alcántara-Pilar, Juan Miguel edt Erscheint auch als Druck-Ausgabe 978-1-4666-8262-7 Erscheint auch als Druck-Ausgabe 1-4666-8262-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 Verlag URL des Erstveröffentlichers Volltext https://doi.org/10.4018/978-1-4666-8262-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Analyzing the cultural diversity of consumers in the global marketplace Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies |
| subject_GND | (DE-588)4143413-4 |
| title | Analyzing the cultural diversity of consumers in the global marketplace |
| title_auth | Analyzing the cultural diversity of consumers in the global marketplace |
| title_exact_search | Analyzing the cultural diversity of consumers in the global marketplace |
| title_full | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) |
| title_fullStr | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) |
| title_full_unstemmed | Analyzing the cultural diversity of consumers in the global marketplace Juan Miguel Alcantara-Pilar (University of Granada, Spain), Salvador del Barrio-Garcia (University of Granada, Spain), Esmeralda Crespo-Almendros (University of Granada, Spain), Lucia Porcu (University of Granada, Spain) |
| title_short | Analyzing the cultural diversity of consumers in the global marketplace |
| title_sort | analyzing the cultural diversity of consumers in the global marketplace |
| topic | Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies |
| topic_facet | Consumer behavior Cross-cultural studies Marketing Cross-cultural studies Consumers Cross-cultural studies Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8262-7 https://doi.org/10.4018/978-1-4666-8262-7 |
| work_keys_str_mv | AT alcantarapilarjuanmiguel analyzingtheculturaldiversityofconsumersintheglobalmarketplace |