Marketing and Customer Loyalty: The Extra Step Approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2017
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| Schriftenreihe: | International Series in Advanced Management Studies
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XI, 126 Seiten) 22 Illustrationen |
| ISBN: | 9783319519913 |
| ISSN: | 2366-8814 |
| DOI: | 10.1007/978-3-319-51991-3 |
Internformat
MARC
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Datensatz im Suchindex
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| _version_ | 1824554602956062721 |
| any_adam_object | |
| author | Cavallone, Mauro |
| author_facet | Cavallone, Mauro |
| author_role | aut |
| author_sort | Cavallone, Mauro |
| author_variant | m c mc |
| building | Verbundindex |
| bvnumber | BV044334998 |
| classification_rvk | QP 620 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783319519913 (OCoLC)989810085 (DE-599)BVBBV044334998 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-51991-3 |
| format | Electronic eBook |
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| id | DE-604.BV044334998 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:54:23Z |
| institution | BVB |
| isbn | 9783319519913 |
| issn | 2366-8814 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029738177 |
| oclc_num | 989810085 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XI, 126 Seiten) 22 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| series2 | International Series in Advanced Management Studies |
| spellingShingle | Cavallone, Mauro Marketing and Customer Loyalty The Extra Step Approach Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue (DE-588)4393499-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4393499-7 (DE-588)4168908-2 |
| title | Marketing and Customer Loyalty The Extra Step Approach |
| title_alt | L' approccio TES marketing |
| title_auth | Marketing and Customer Loyalty The Extra Step Approach |
| title_exact_search | Marketing and Customer Loyalty The Extra Step Approach |
| title_full | Marketing and Customer Loyalty The Extra Step Approach by Mauro Cavallone |
| title_fullStr | Marketing and Customer Loyalty The Extra Step Approach by Mauro Cavallone |
| title_full_unstemmed | Marketing and Customer Loyalty The Extra Step Approach by Mauro Cavallone |
| title_short | Marketing and Customer Loyalty |
| title_sort | marketing and customer loyalty the extra step approach |
| title_sub | The Extra Step Approach |
| topic | Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue (DE-588)4393499-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Business Customer relations / Management Business and Management Customer Relationship Management Consumer Behavior Wirtschaft Kundentreue Marketing-Mix |
| url | https://doi.org/10.1007/978-3-319-51991-3 |
| work_keys_str_mv | AT cavallonemauro lapprocciotesmarketing AT cavallonemauro marketingandcustomerloyaltytheextrastepapproach |