Monetizing your data: a guide to turning data into profit-driving strategies and solutions
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 344 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781119356240 |
Internformat
MARC
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| 100 | 1 | |a Wells, Andrew Roman |4 aut | |
| 245 | 1 | 0 | |a Monetizing your data |b a guide to turning data into profit-driving strategies and solutions |c Andrew Wells and Kathy Chiang |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons |c [2017] | |
| 300 | |a XX, 344 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business intelligence |x Data processing | |
| 650 | 4 | |a Business enterprises |x Finance | |
| 700 | 1 | |a Chiang, Kathy Williams |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |m Online-Ausgabe pdf |z 978-1-119-35626-4 |
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Datensatz im Suchindex
| _version_ | 1804177551793324032 |
|---|---|
| adam_text | Contents
Preface xiii
Acknowledgments xvii
About the Authors xix
SECTION 1 Introduction 1
Chapter 1 Introduction 3
Decisions 4
Analytical Journey 7
Solving the Problem 8
The Survey Says... 9
Howto Use This Book 12
Let’s Start 15
Chapter 2 Analytical Cycle: Driving Quality Decisions 16
Analytical Cycle Overview 17
Hierarchy of Information User 28
Next Steps 30
Chapter 3 Decision Architecture Methodology: Closing the Gap 31
Methodology Overview 32
Discovery 36
Decision Analysis 38
Monetization Strategy 40
Agile Analytics 41
Enablement 46
Summary 49
vli
viii
Contents
SECTION II Decision Analysis 51
Chapter 4 Decision Analysis: Architecting Decisions 53
Category Tree 54
Question Analysis 57
Key Decisions 61
Data Needs 64
Action Levers 67
Success Metrics 68
Category Tree Revisited 71
Summary 74
SECTION III Monetization Strategy 77
Chapter 5 Monetization Strategy: Making Data Pay 79
Business Levers 81
Monetization Strategy Framework 84
Decision Analysis and Agile Analytics 85
Competitive and Market Information 95
Summary 97
Chapter 6 Monetization Guiding Principles: Making It Solid 98
Quality Data 99
Be Specific 102
Be Holistic 103
Actionable 104
Decision Matrix 106
Grounded in Data Science 107
Monetary Value 108
Confidence Factor 109
Measurable 111
Motivation 112
Organ zatma Culture 113
Drives Innovation 113
ix
115
115
117
117
118
125
125
128
131
133
134
136
139
140
141
145
146
149
150
151
154
156
160
161
162
164
164
169
170
172
176
180
Contents
Product Profitability Monetization Strategy: A Case Study
Background
Business Levers
Discovery
Decide
Data Science
Monetization Framework Requirements
Decision Matrix
Agile Analytics
Decision Theory: Making It Rational
Decision Matrix
Probability
Prospect Theory
Choice Architecture
Cognitive Bias
Data Science: Making It Smart
Metrics
Thresholds
Trends and Forecasting
Correlation Analysis
Segmentation
Cluster Analysis
Velocity
Predictive and Explanatory Models
Machine Learning
Data Development: Making It Organized
Data Quality
Dirty Data, Now What?
Data Types
Data Organization
Data Transformation
Summary
X
Contents
Chapter 11 Guided Analytics: Making It Relevant 181
So, What? 181
Guided Analytics 184
Summary 196
Chapter 12 User Interface (III): Making it C/ear 197
Introduction to Ul 197
The Visual Palette 198
Less Is More 199
With Just One Look 206
Gestalt Principles of Pattern Perception 209
Putting It All Together 212
Summary 220
Chapter 13 User Experience (UX): Making It Work 221
Performance Load 221
Go with the Flow 225
Modularity 228
Propositional Density 229
Simplicity on the Other Side of Complexity 231
Summary 232
SECTION V Enablement 233
Chapter 14 Agile Approach: Getting Agile 235
Agile Development 235
Riding the Wave 236
Agile Analytics 237
Summary 241
Chapter 15 Enablement: Gaining Adoption 242
Testing 242
Adoption 245
Summary 250
Chapter 16 Analytical Organization: Getting Organized 251
Decision Architecture Team 251
Decision Architecture Roles 259
Contents xi
Subject Matter Experts 261
Analytical Organization Mindset 262
SECTION VI Case Study 265
Gase Study Michael Andrews Bespoke 267
Discovery 267
Decision Analysis Phase 278
Monetization Strategy, Part f 286
Agile Analytics 287
Monetization Strategy Part IJ 303
Guided Analytics 313
Closing 324
Bibliography 327
Index 331
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:49:53Z |
| institution | BVB |
| isbn | 9781119356240 |
| language | English |
| lccn | 017003536 |
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| spelling | Wells, Andrew Roman aut Monetizing your data a guide to turning data into profit-driving strategies and solutions Andrew Wells and Kathy Chiang Hoboken, New Jersey John Wiley & Sons [2017] XX, 344 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Datenverarbeitung Unternehmen Business intelligence Data processing Business enterprises Finance Chiang, Kathy Williams aut Erscheint auch als Online-Ausgabe pdf 978-1-119-35626-4 Erschient auch als Online-Ausgabe ePub 978-1-119-35625-7 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029731616&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wells, Andrew Roman Chiang, Kathy Williams Monetizing your data a guide to turning data into profit-driving strategies and solutions Datenverarbeitung Unternehmen Business intelligence Data processing Business enterprises Finance |
| title | Monetizing your data a guide to turning data into profit-driving strategies and solutions |
| title_auth | Monetizing your data a guide to turning data into profit-driving strategies and solutions |
| title_exact_search | Monetizing your data a guide to turning data into profit-driving strategies and solutions |
| title_full | Monetizing your data a guide to turning data into profit-driving strategies and solutions Andrew Wells and Kathy Chiang |
| title_fullStr | Monetizing your data a guide to turning data into profit-driving strategies and solutions Andrew Wells and Kathy Chiang |
| title_full_unstemmed | Monetizing your data a guide to turning data into profit-driving strategies and solutions Andrew Wells and Kathy Chiang |
| title_short | Monetizing your data |
| title_sort | monetizing your data a guide to turning data into profit driving strategies and solutions |
| title_sub | a guide to turning data into profit-driving strategies and solutions |
| topic | Datenverarbeitung Unternehmen Business intelligence Data processing Business enterprises Finance |
| topic_facet | Datenverarbeitung Unternehmen Business intelligence Data processing Business enterprises Finance |
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