Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce:
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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[Aachen]
Edition Wissenschaft Apprimus
[2017]
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| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xiii, 171 Seiten Illustrationen Diagramme |
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Datensatz im Suchindex
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| adam_text | Titel: Evaluating different types of segmentation bases towards their link to consumer behavior in e-commer
Autor: Scheuffelen, Stefan C
Jahr: 2017
Table of Contents
Part A. Introductory Overview of Dissertation.....................................................................x
Acronyms...............................................................................................................................xi
Figures..................................................................................................................................xii
Tables...................................................................................................................................xiii
1 Introduction.......................................................................................................................1
1.1 Overview and Relevance of Research Topic...............................................................1
1.2 Research Deficits and Research Questions.................................................................3
1.3 Potential Contribution..................................................................................................8
1.4 Research Structure.....................................................................................................10
2 Conceptual Foundations.................................................................................................13
2.1 Overview of Relevant Research on Consumer Segmentation...................................13
2.2 Value-Attitude-Behavior Hierarchy as Grounding Theory.......................................18
3 Research Design..............................................................................................................23
3.1 Selection of Segmentation Scales..............................................................................23
3.2 Description of Dataset...............................................................................................31
3.3 Methods.....................................................................................................................33
3.3.1 Factor Analysis...................................................................................................35
3.3.2 Cluster Analysis.................................................................................................37
3.3.3 Analysis of Variance..........................................................................................39
4 Summary of Research Papers...........................................................................41
4.1 Research Paper I: Interpreting the Interdependences of Segmentation Bases
Through the Value-Attitude-Behavior Hierarchy.................................................................41
4.1.1 Topic and Research Question.............................................................................41
4.1.2 Methods and Data Analysis................................................................................42
4.1.3 Key Findings and Contribution..........................................................................44
4.2 Research Paper II: Comparing Which Type of Segmentation Base Best Links to
Consumer Purchasing Behavior in Fashion Online Shopping.............................................45
4.2.1 Topic and Research Question.............................................................................45
4.2.2 Methods and Data Analysis................................................................................46
4.2.3 Key Findings and Contribution..........................................................................47
4.3 Research Paper III: Comparing Consumer Segmentation Bases Towards Online
Marketing Responsiveness...................................................................................................48
4.3.1 Topic and Research Question.............................................................................48
4.3.2 Methods and Data Analysis................................................................................50
4.3.3 Key Findings and Contribution..........................................................................51
5 Overall Implications.......................................................................................................53
5.1 Theoretical Implications............................................................................................53
5.2 Managerial Implications............................................................................................55
5.3 Avenues for Further Research...................................................................................57
Appendix...................................................59
References.................................................85
Part B. Research Papers 95
|
| any_adam_object | 1 |
| author | Scheuffelen, Stefan C. |
| author_GND | (DE-588)1127890328 |
| author_facet | Scheuffelen, Stefan C. |
| author_role | aut |
| author_sort | Scheuffelen, Stefan C. |
| author_variant | s c s sc scs |
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| bvnumber | BV044322290 |
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| ctrlnum | (OCoLC)983467115 (DE-599)DNB1127551043 |
| dewey-full | 658.872 381.142 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 381 - Commerce (Trade) |
| dewey-raw | 658.872 381.142 |
| dewey-search | 658.872 381.142 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Scheuffelen, Stefan C. Verfasser (DE-588)1127890328 aut Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce vorgelegt von Stefan Claudio Scheuffelen [Aachen] Edition Wissenschaft Apprimus [2017] xiii, 171 Seiten Illustrationen Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Rheinisch-Westfälische Technische Hochschule Aachen 2017 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Segmentierung (DE-588)4180694-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Electronic Commerce (DE-588)4592128-3 s Verbraucherverhalten (DE-588)4062644-1 s Zielgruppe (DE-588)4117714-9 s Segmentierung (DE-588)4180694-3 s b DE-604 B:DE-101 application/pdf http://d-nb.info/1127551043/04 Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029725729&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Scheuffelen, Stefan C. Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Segmentierung (DE-588)4180694-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
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| title | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce |
| title_auth | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce |
| title_exact_search | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce |
| title_full | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce vorgelegt von Stefan Claudio Scheuffelen |
| title_fullStr | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce vorgelegt von Stefan Claudio Scheuffelen |
| title_full_unstemmed | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce vorgelegt von Stefan Claudio Scheuffelen |
| title_short | Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce |
| title_sort | evaluating different types of segmentation bases towards their link to consumer behavior in e commerce |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Segmentierung (DE-588)4180694-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Verbraucherverhalten Zielgruppe Segmentierung Electronic Commerce Hochschulschrift |
| url | http://d-nb.info/1127551043/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029725729&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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