Myopic marketing and R&D management in the context of corporate financing: an empirical investigation of manifestations and consequences
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
[Aachen]
Apprimus
[2017]
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| Schriftenreihe: | Edition Wissenschaft
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | X, 220 Seiten Illustrationen 21 cm |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Myopic marketing and R D management in the context of corporate financing
Autor: Willmann, Daniel
Jahr: 2017
Table of Contents
Part A. Introductory Overview of the Dissertation............................................................VI
List of figures......................................................................VII
List of tables........................................................................VIII
List of abbreviations and acronyms................................................................................IX
1. Introduction..........................................................................1
1.1 Overview and relevance of research topic...................................................................1
1.2 Research deficits..........................................................................6
1.3 Research questions.............................................................................10
1.4 Aspired contributions......................................................................13
2. Theoretical Foundation and Literature Overview..........................................................17
2.1 Underlying framework and theories..........................................................................17
2.1.1 Chain-of-effects model.................................................................................17
2.1.2 Theory of myopic management...................................................................19
2.2 Overview of the relevant literature............................................................................22
2.2.1 Practice of myopic management..................................................................22
2.2.2 Growth expectations, financial leverage, and recessions.............................24
2.2.3 Share repurchases.....................................................................................27
2.2.4 Credit ratings....................................................................................28
3. Research Design...................................................................................31
3.1 Data sources and sample characteristics....................................................................31
3.2 Overview of measures................................................................................32
3.2.1 Myopic marketing and R D management..................................................32
3.2.2 Growth, leverage, and recessions.................................................................33
3.2.3 Share repurchases.................................................................................. 34
3.2.4 Credit ratings.....................................................................................34
3.2.5 Abnormal stock returns................................................................................34
3.3 Methodology..................................................................................36
4. Summary of Research Papers...........................................................................................39
4.1 Paper I: Myopic Marketing and R D Management: Growth expectations,
Financial Leverage, and Recessions..........................................................................39
4.2 Paper II: Let s Do Both! - Share Repurchases and the Practice of
Myopic Marketing and Innovation Management.......................................................44
4.3 Paper III: Myopic Marketing and R D Management: Insights from Credit
Ratings.....................................................................................48
5. Implications for Theory and Practice...............................................................................54
5.1 Implications for theory..........................................................................................54
5.2 Avenues for further research.....................................................................................60
5.3 Implications for practice......................................................................................62
Appendix....................................................................................66
Appendix A. Myopia definition......................................................................................66
Appendix B. Further variable definitions.......................................................................69
References...................................................................................72
Part B. Research Papers......................................................................................82
Research Paper I...........................................................................................83
Research Paper II.........................................................................................129
Research Paper III.......................................................................................173
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| author | Willmann, Daniel |
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| dewey-full | 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15 |
| dewey-search | 658.15 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Willmann, Daniel Verfasser aut Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences vorgelegt von Daniel Willmann [Aachen] Apprimus [2017] X, 220 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Edition Wissenschaft Dissertation Rheinisch-Westfälische Technische Hochschule Aachen 2017 Strategisches Management (DE-588)4124261-0 gnd rswk-swf Forschung und Entwicklung (DE-588)4017897-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Finanzierung (DE-588)4017182-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s Forschung und Entwicklung (DE-588)4017897-3 s Finanzierung (DE-588)4017182-6 s DE-604 B:DE-101 application/pdf http://d-nb.info/1128824841/04 Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029725726&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Willmann, Daniel Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences Strategisches Management (DE-588)4124261-0 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Finanzierung (DE-588)4017182-6 gnd |
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| title | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences |
| title_auth | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences |
| title_exact_search | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences |
| title_full | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences vorgelegt von Daniel Willmann |
| title_fullStr | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences vorgelegt von Daniel Willmann |
| title_full_unstemmed | Myopic marketing and R&D management in the context of corporate financing an empirical investigation of manifestations and consequences vorgelegt von Daniel Willmann |
| title_short | Myopic marketing and R&D management in the context of corporate financing |
| title_sort | myopic marketing and r d management in the context of corporate financing an empirical investigation of manifestations and consequences |
| title_sub | an empirical investigation of manifestations and consequences |
| topic | Strategisches Management (DE-588)4124261-0 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Finanzierung (DE-588)4017182-6 gnd |
| topic_facet | Strategisches Management Forschung und Entwicklung Marketingmanagement Finanzierung Hochschulschrift Aufsatzsammlung |
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