Cheap modernism: expanding markets, publishers' series and the avant-garde

We often think of 'Mrs Dalloway' or 'A Portrait of the Artist as a Young Man' as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of repr...

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1. Verfasser: Jaillant, Lise (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Edinburgh Edinburgh University Press [2017]
Schriftenreihe:Edinburgh critical studies in modernist culture
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Zusammenfassung:We often think of 'Mrs Dalloway' or 'A Portrait of the Artist as a Young Man' as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the 'Travellers' Library', the 'Phoenix Library', Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read "highbrow" movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from "high" to "low") but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, 'Cheap Modernism' will be of interest to all those who want to know how the new literature became a global commercial hit
Beschreibung:xi, 172 Seite, 4 ungezählte Seiten Bildtafeln Illustrationen, Diagramme 25 cm
ISBN:9781474417242
1474417248

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