Fundamentals of marketing:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford, OX
Oxford University Press
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxiv, 376 Seiten Illustrationen |
| ISBN: | 9780198748571 |
Internformat
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| 264 | 1 | |a Oxford, OX |b Oxford University Press |c [2017] | |
| 300 | |a xxiv, 376 Seiten |b Illustrationen | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029720132 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-863_location | 1000 |
| DE-BY-FWS_call_number | 1000/QP 600 B162 F9 2000/QP 600 B162 F9 |
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| DE-BY-FWS_media_number | 083101362099 083000522961 |
| _version_ | 1806176977105715200 |
| adam_text | rief Contents
Detailed Contents
Case Insights
About the Authors
Acknowledgements
Preface
How to Use this Book
How to Use the Online Resources
Dashboard
Understanding Customers
1 Marketing Principles and Society
2 Understanding Customer Behaviour
3 Market Research and Customer Insight
Designing and Delivering the Market Strategy
4 Marketing Environment and Strategy
5 Market Segmentation and Positioning
Implementing the Marketing Mix
6 Proposition and Branding Decisions
7 Pricing and Value Creation
8 Marketing Communications Principles
9 Managing Marketing Communications
10 Managing Channels and Distribution
Managing Marketing Relationships
11 Digital and Social Media Marketing
12 Services Marketing and Customer Experience Management
ix
xii
xiv
xv i
xviii
XX
xxii
XXV
3
33
64
93
95
124
155
157
192
219
249
277
309
338
Index
365
|
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| author | Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978- Antonetti, Paolo |
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| ctrlnum | (OCoLC)988839995 (DE-599)BVBBV044316576 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044316576 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:29:53Z |
| institution | BVB |
| isbn | 9780198748571 |
| language | English |
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| oclc_num | 988839995 |
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| spellingShingle | Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978- Antonetti, Paolo Fundamentals of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Fundamentals of marketing |
| title_auth | Fundamentals of marketing |
| title_exact_search | Fundamentals of marketing |
| title_full | Fundamentals of marketing Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti |
| title_fullStr | Fundamentals of marketing Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti |
| title_full_unstemmed | Fundamentals of marketing Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti |
| title_short | Fundamentals of marketing |
| title_sort | fundamentals of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
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1000 QP 600 B162 F9 |
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| Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
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2000 QP 600 B162 F9 |
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