Advanced introduction to consumer behavior analysis:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2017]
|
| Schriftenreihe: | Elgar advanced introductions
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis Seite 119-131 |
| Beschreibung: | xi, 139 Seiten Diagramme |
| ISBN: | 9781784716929 9781784716943 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vii
List of tables viii
Preface i x
Acknowledgements xi
1 What consumer behavior analysis is 1
Overview 1
Consumer behavior analysis 5
Behavior analysis 6
Operant behavioral economics: behavior analysis meets
microeconomics 13
Neuroeconomics of reinforcement 15
2 Consumer choice in behavioral perspective 18
The Behavioral Perspective Model 18
3 Interpretations of consumer choice 28
Consumer purchasing and consumption 28
Saving and personal wealth management 3 x
Diffusion of innovations 3 4
Emotion and contingency 36
4 Consumer brand choice 45
Patterns of brand choice 45
5 Matching: choice as behavior 57
The matching law 57
Marketing, substitutability, and matching 60
Matching interpretation in consumer research 64
Matching analysis of patterns of consumer choice 71
Matching and maximization in consumer research 75
Empirical findings 76
v
VI ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS
6 Maximizing: the import of pattern of reinforcement 81
Price elasticity of demand 81
Pattern of reinforcement and consumer choice 93
Preference and utility 95
The utility consumers maximize (1) 99
Summing up 100
7 The temporal dimension 102
The consequences of delay 102
The Continuum of Consumer Choice 105
Reinforcer pathology 108
Neurophysiological change 108
The utility consumers maximize (2) 110
Summing up 114
Afterword 115
Bibliography 119
Index 133
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:49:26Z |
| institution | BVB |
| isbn | 9781784716929 9781784716943 |
| language | English |
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| physical | xi, 139 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | Elgar advanced introductions |
| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Advanced introduction to consumer behavior analysis Gordon Foxall Consumer behavior analysis Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2017] xi, 139 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Elgar advanced introductions Literaturverzeichnis Seite 119-131 Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe 978-1-78471-693-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029715357&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Foxall, Gordon R. 1949- Advanced introduction to consumer behavior analysis Marketingforschung (DE-588)4200055-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4062644-1 |
| title | Advanced introduction to consumer behavior analysis |
| title_alt | Consumer behavior analysis |
| title_auth | Advanced introduction to consumer behavior analysis |
| title_exact_search | Advanced introduction to consumer behavior analysis |
| title_full | Advanced introduction to consumer behavior analysis Gordon Foxall |
| title_fullStr | Advanced introduction to consumer behavior analysis Gordon Foxall |
| title_full_unstemmed | Advanced introduction to consumer behavior analysis Gordon Foxall |
| title_short | Advanced introduction to consumer behavior analysis |
| title_sort | advanced introduction to consumer behavior analysis |
| topic | Marketingforschung (DE-588)4200055-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketingforschung Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029715357&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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