We interrupt this newscast: how to improve local news and win ratings, too
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience |
| Beschreibung: | ix, 231 Seiten Diagramme |
| ISBN: | 9780521871150 9780521691543 |
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| 245 | 1 | 0 | |a We interrupt this newscast |b how to improve local news and win ratings, too |c Tom Rosenstiel [und 5 andere] |
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| 520 | |a Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience | ||
| 650 | 4 | |a Television broadcasting of news / United States | |
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgments page vii
1 A Prologue: What This Book Is For 1
Tom Rosenstiel and Dante Chinni
2 The Knowledge Base 8
Tom Rosenstiel and Marion R. Just
3 I-Teams and Eye Candy : The Reality of
Local TV News 30
Walter C. Dean and Atiba Pertilla
4 The Myths That Dominate Local TV News:
The X-Structure and the Fallacy of the Hook-and-Hold
Method of TV News 51
Walter C. Dean, Atiba Pertilla, and Todd L. Belt
5 The Magic Formula: How to Make TV That
Viewers Will Watch 94
Todd L. Belt and Marion R. Just
6 Steps to Better Coverage 125
Todd L. Belt and Marion R. Just
7 Putting It All into Action: Techniques for
Changing Newsroom Cultures 161
Walter C. Dean
8 The Road Ahead: The Future of Local TV News 181
Tom Rosenstiel and Dante Chinni
Appendix A. Design Team Members 191
Appendix B. Quality Grading Criteria and Value Codes 193
Appendix C. Content Analysis Intercoder
Reliability Analyses 196
Appendix D. Sample of Local TV News Stations 198
v
vi Contents
Appendix E. 2005 Follow-up Study 204
Notes 208
References 221
Index 225
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| spelling | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [und 5 andere] Cambridge Cambridge University Press 2007 ix, 231 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience Television broadcasting of news / United States USA Rosenstiel, Tom Sonstige (DE-588)1052967558 oth Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029713647&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | We interrupt this newscast how to improve local news and win ratings, too Television broadcasting of news / United States |
| title | We interrupt this newscast how to improve local news and win ratings, too |
| title_auth | We interrupt this newscast how to improve local news and win ratings, too |
| title_exact_search | We interrupt this newscast how to improve local news and win ratings, too |
| title_full | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [und 5 andere] |
| title_fullStr | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [und 5 andere] |
| title_full_unstemmed | We interrupt this newscast how to improve local news and win ratings, too Tom Rosenstiel [und 5 andere] |
| title_short | We interrupt this newscast |
| title_sort | we interrupt this newscast how to improve local news and win ratings too |
| title_sub | how to improve local news and win ratings, too |
| topic | Television broadcasting of news / United States |
| topic_facet | Television broadcasting of news / United States USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029713647&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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