Social media in the marketing context: a state of the art analysis and future directions
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Boston ; Heidelberg ; London
Elsevier, CP Chandos Publishing
[2017]
|
| Schriftenreihe: | Chandos social media series
|
| Schlagworte: | |
| Beschreibung: | xix, 162 Seiten |
| ISBN: | 9780081017548 0081017545 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044306428 | ||
| 003 | DE-604 | ||
| 005 | 20171109 | ||
| 007 | t | ||
| 008 | 170511s2017 |||| 00||| eng d | ||
| 020 | |a 9780081017548 |c Softcover |9 978-0-08-101754-8 | ||
| 020 | |a 0081017545 |c Softcover |9 0-08-101754-5 | ||
| 035 | |a (OCoLC)962349878 | ||
| 035 | |a (DE-599)BSZ480113319 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Plume, Cherniece J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social media in the marketing context |b a state of the art analysis and future directions |
| 264 | 1 | |a Amsterdam ; Boston ; Heidelberg ; London |b Elsevier, CP Chandos Publishing |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a xix, 162 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenanalyse |0 (DE-588)4304338-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Social media | |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Marketing / Technological innovations | |
| 689 | 0 | 0 | |a Social Media |0 (DE-588)4639271-3 |D s |
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| 689 | 0 | 2 | |a Kundenanalyse |0 (DE-588)4304338-0 |D s |
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| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Dwivedi, Yogesh Kumar |e Verfasser |4 aut | |
| 700 | 1 | |a Slade, Emma L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029710183 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177515189633024 |
|---|---|
| any_adam_object | |
| author | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. |
| author_facet | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. |
| author_role | aut aut aut |
| author_sort | Plume, Cherniece J. |
| author_variant | c j p cj cjp y k d yk ykd e l s el els |
| building | Verbundindex |
| bvnumber | BV044306428 |
| classification_rvk | AN 77600 QP 650 |
| ctrlnum | (OCoLC)962349878 (DE-599)BSZ480113319 |
| dewey-full | 659.144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.144 |
| dewey-search | 659.144 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044306428 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:49:18Z |
| institution | BVB |
| isbn | 9780081017548 0081017545 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029710183 |
| oclc_num | 962349878 |
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| owner_facet | DE-11 |
| physical | xix, 162 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Elsevier, CP Chandos Publishing |
| record_format | marc |
| series2 | Chandos social media series |
| spelling | Plume, Cherniece J. Verfasser aut Social media in the marketing context a state of the art analysis and future directions Amsterdam ; Boston ; Heidelberg ; London Elsevier, CP Chandos Publishing [2017] © 2017 xix, 162 Seiten txt rdacontent n rdamedia nc rdacarrier Chandos social media series Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social media Internet marketing Marketing / Technological innovations Social Media (DE-588)4639271-3 s Online-Marketing (DE-588)7706419-7 s Kundenanalyse (DE-588)4304338-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Dwivedi, Yogesh Kumar Verfasser aut Slade, Emma L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. Social media in the marketing context a state of the art analysis and future directions Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4304338-0 (DE-588)4639271-3 |
| title | Social media in the marketing context a state of the art analysis and future directions |
| title_auth | Social media in the marketing context a state of the art analysis and future directions |
| title_exact_search | Social media in the marketing context a state of the art analysis and future directions |
| title_full | Social media in the marketing context a state of the art analysis and future directions |
| title_fullStr | Social media in the marketing context a state of the art analysis and future directions |
| title_full_unstemmed | Social media in the marketing context a state of the art analysis and future directions |
| title_short | Social media in the marketing context |
| title_sort | social media in the marketing context a state of the art analysis and future directions |
| title_sub | a state of the art analysis and future directions |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Online-Marketing Kundenanalyse Social Media |
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