Global advertising practice in a borderless world:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 236 Seiten Illustrationen |
| ISBN: | 9781138918306 |
Internformat
MARC
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| 020 | |a 9781138918306 |c Hardback |9 978-1-138-91830-6 | ||
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| 245 | 1 | 0 | |a Global advertising practice in a borderless world |c edited by Robert Crawford, Linda Brennan and Lukas Parker |
| 264 | 1 | |a London and New York |b Routledge |c 2017 | |
| 300 | |a xvii, 236 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Globalization |x Social aspects | |
| 650 | 4 | |a Culture and globalization | |
| 700 | 1 | |a Crawford, Robert |d 1975- |0 (DE-588)1067218157 |4 edt | |
| 700 | 1 | |a Brennan, Linda |0 (DE-588)113190107X |4 edt | |
| 700 | 1 | |a Parker, Lukas |d 1977- |0 (DE-588)1131901495 |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029703601 | ||
Datensatz im Suchindex
| _version_ | 1804177504093601792 |
|---|---|
| adam_text | GLOBAL ADVERTISING PRACTICE IN A BORDERLESS WORLD
/
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
GLOBALISATION OF ADVERTISING : AN OVERVIEW OF TRENDS AND ISSUES / JOHN
SINCLAIR
GLOBALISATION, BRANDING, AND ADVERTISING S STAKEHOLDERS / LINDA BRENNAN
AND ROBERT CRAWFORD
DIGITAL ADVERTISING AND THE NEW WORLD OF VIRAL ADVERTISING / LUKAS
PARKER, DANG NGUYEN AND LINDA BRENNAN
AMERICAN ADVERTISING AND THE POLITICS OF CONSUMPTION / JEAN M. GROW
LATIN AMERICA AND ITS INFLUENCE ON GLOBAL CREATIVE ADVERTISING / MENSA
MARTA TORRAS
NOT AN ISLAND : THE SYMBIOTIC CONNECTION OF THE UK AND GLOBAL
ADVERTISING INDUSTRY / MATTHEW HOOK
ADVERTISING IN WESTERN EUROPE : THE INFLUENCE OF DIGITAL MEDIA AND
SUSTAINABILITY / ISIDORO ARROYO-ALMARAZ AND LILIA IVANA MAMIC
ADVERTISING MARKET IN CENTRAL AND EASTERN EUROPE : CASE STUDY OF
ADVERTISING MARKET IN POLAND / TOMASZ DOMANSKI
ADVERTISING CULTURES AND GLOBAL INFLUENCES IN SUB-SAHARAN AFRICA-
NIGERIAN : SOUTH AFRICAN AND KENYAN MODELS / ROTIMI WILLIAMS OLATUNJI
ADVERTISING IN THE MIDDLE EAST & WESTERN ASIA : ADVERTISING CULTURE AND
GLOBAL INFLUENCES / REZA SEMNANI JAZANI
INDIAN ADVERTISING IN THE CONTEXT OF GLOBALISATION / HARI SREEKUMAR AND
ROHIT VARMAN
ADVERTISING IN SINGAPORE : REGIONAL HUB, GLOBAL MODEL / PETER LING
CHINA : UNIQUE APPROACHES TO ADVERTISING IN A GLOBALISING WORLD / JULIE
BILBY AND SINHA KUNAL
AUSTRALASIAN ADVERTISING AND THE WORLD / JACKIE DICKENSON AND ROBERT
CRAWFORD
FROM GLOBAL TO SOCIAL : DIGITAL COMMUNICATION AND THE FUTURE OF
GLOBALISATION & ADVERTISING / ROBERT CRAWFORD, LINDA BRENNAN, DANG
NGUYEN AND LUKAS PARKER
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Crawford, Robert 1975- Brennan, Linda Parker, Lukas 1977- |
| author2_role | edt edt edt |
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| author_GND | (DE-588)1067218157 (DE-588)113190107X (DE-588)1131901495 |
| author_facet | Crawford, Robert 1975- Brennan, Linda Parker, Lukas 1977- |
| building | Verbundindex |
| bvnumber | BV044299690 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1002246463 (DE-599)BVBBV044299690 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044299690 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:49:07Z |
| institution | BVB |
| isbn | 9781138918306 |
| language | English |
| lccn | 016055577 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029703601 |
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| owner_facet | DE-11 DE-N2 |
| physical | xvii, 236 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| spelling | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan and Lukas Parker London and New York Routledge 2017 xvii, 236 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Globalisierung Advertising Internet advertising Globalization Social aspects Culture and globalization Crawford, Robert 1975- (DE-588)1067218157 edt Brennan, Linda (DE-588)113190107X edt Parker, Lukas 1977- (DE-588)1131901495 edt Erscheint auch als Online-Ausgabe 978-1-315-68862-6 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029703601&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Global advertising practice in a borderless world Gesellschaft Globalisierung Advertising Internet advertising Globalization Social aspects Culture and globalization |
| title | Global advertising practice in a borderless world |
| title_auth | Global advertising practice in a borderless world |
| title_exact_search | Global advertising practice in a borderless world |
| title_full | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan and Lukas Parker |
| title_fullStr | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan and Lukas Parker |
| title_full_unstemmed | Global advertising practice in a borderless world edited by Robert Crawford, Linda Brennan and Lukas Parker |
| title_short | Global advertising practice in a borderless world |
| title_sort | global advertising practice in a borderless world |
| topic | Gesellschaft Globalisierung Advertising Internet advertising Globalization Social aspects Culture and globalization |
| topic_facet | Gesellschaft Globalisierung Advertising Internet advertising Globalization Social aspects Culture and globalization |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029703601&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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