Public relations, cooperation, and justice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2017
|
| Schriftenreihe: | Routledge new directions in public relations and communication research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 292 Seiten |
| ISBN: | 9781138944206 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | PUBLIC RELATIONS, COOPERATION, AND JUSTICE
/ MARSH, CHARLESYYD1955-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ACKNOWLEDGMENTS
INTRODUCTION
INTRODUCTION : A CONSILIENCE OF COOPERATION
THE PUBLIC RELATIONS OF EVOLUTION
EVOLUTIONARY BIOLOGY, PUBLIC RELATIONS, AND COOPERATION
INTRODUCTION TO SECTION II : EVOLUTIONARY BIOLOGY, NEUROSCIENCE
AND COOPERATION
RE-ENVISIONING CHARLES DARWIN
PETER KROPOTKIN AND MUTUAL AID
DAWKINS, GOULD, AND WILSON : THE MODERN DEBATE
THE EVOLUTION OF GAME THEORY
PHILOSOPHY, PUBLIC RELATIONS, AND COOPERATION
INTRODUCTION TO SECTION III : PHILOSOPHICAL MATERIALISM
COOPERATION, AND JUSTICE
DAVID HUME AND THE ORIGINS OF JUSTICE
JOHN RAWLS AND JUSTICE AS FAIRNESS
RHETORIC, PUBLIC RELATIONS, AND COOPERATION
INTRODUCTION TO SECTION IV : PERSUASION AND COOPERATION
ISOCRATES, MODERATION, AND JUSTICE
ISOCRATES LEGACY: THE ROMAN RHETORICIANS AND BEYOND
CONCLUSIONS
SUMMARIES AND STRATEGIES
REFERENCES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents
List of figures ix
Acknowledgments x
PART I
Introduction I
1 Introduction: a consilience of cooperation 3
2 The public relations of evolution 18
PART II
Evolutionary biology, public relations, and
cooperation 33
3 Introduction to Part II: evolutionary biology,
neuroscience, and cooperation 35
4 Re-envisioning Charles Darwin 49
5 Peter Kropotkin and mutual aid 69
6 Dawkins, Gould, and Wilson: the modem debate 90
7 The evolution of game theory 115
PART III
Philosophy, public relations, and cooperation 135
8 Introduction to Part III: philosophical materialism,
cooperation, and justice 137
9 David Hume and the origins of justice 148
10 John Rawls and justice as fairness 167
PART IV
Rhetoric, public relations, and cooperation 185
11 Introduction to Part IV: persuasion and cooperation 187
12 Isocrates, moderation, and justice 207
13 Isocrates’ legacy: the Roman rhetoricians and beyond 227
PART V
Conclusions 245
14 Summaries and strategies 247
References 265
Index 284
Modern approaches to public relations cluster into three camps along a continuum:
• conflict-oriented egoism, e.g. forms of contingency theory that focus almost
exclusively on the wellbeing of an entity;
• redressed egoism, e.g, subsidies to redress PR’s egoistic nature; and
• forms of self-interested cooperation, e.g. fully functioning society theory.
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology,
philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive
than those built on conflict and egoistic competition. Just as important, this innovative book shuns
normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions,
This is powerful, multidisciplinary, and weli-documented analysis, including specific strategies for the
enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations
with basic human nature. It will be of interest to scholars and advanced students of public relations and
communication ethics.
|
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| title | Public relations, cooperation, and justice |
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