Advanced methods for modeling markets:
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2017]
|
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 733 Seiten Diagramme |
| ISBN: | 9783319534671 |
Internformat
MARC
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| 245 | 1 | 0 | |a Advanced methods for modeling markets |c Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels (editors) |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Part I Introduction
1 Advanced Methods for Modeling Markets (AMMM)................... 3
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt,
and Koen H, Pauwels
Part II Specification
2 Advanced Individual Demand Models................................ 31
Dennis Fok
3 Traditional Time-Series Models................................... 87
Koen H. Pauwels
4 Modern (Multiple) Time Series Models: The Dynamic System....... 115
Koen H. Pauwels
5 State Space Models.............................................. 149
Ernst C. Osinga
6 Spatial Models.................................................. 173
J. Paul Eihorst
7 Structural Models............................................... 203
Paulo Albuquerque and Bart J. Bronnenberg
8 Mediation Analysis: Inferring Causal Processes in Marketing
from Experiments ............................................... 235
Rik Pieters
9 Modeling Competitive Responsiveness and Game Theoretic
Models.......................................................... 265
Peter S.H. Leeflang
10 Diffusion and Adoption Models................................... 299
Peter S. H. Leeflang and Jaap E. Wieringa
vii
Contents
viii
Part III Modeling with Latent Variables
11 Structural Equation Modeling.................................. 335
Hans Baumgartner and Bert Weijters
12 Partial Least Squares Path Modeling.......................... 361
Jörg Henseler
13 Mixture Models.............................................. 383
Jeroen K. Vermunt and Leo J« Paas
14 Hidden Markov Models in Marketing ........................... 405
Oded Netzer, Peter Ebbes, and Tammo H. A. Bijmolt
Part IV Estimation Issues
15 Generalized Method of Moments................................. 453
Tom J. Wansbeek
16 Bayesian Analysis............................................. 493
Elea McDonnell Feit, Fred M. Feinberg, and Peter J. Lenk
17 Non- and Semiparametric Regression Models..................... 555
Harald J. Van Heerde
18 Addressing Endogeneity in Marketing Models.................... 581
Dominik Papies, Peter Ebbes, and Harald J. Van Heerde
Part V Expected Developments
19 Machine Learning and Big Data................................. 631
Raoul V. Kübler, Jaap E. Wieringa, and Koen H. Pauwels
20 The Future of Marketing Modeling.............................. 671
Koen H. Pauwels, Peter S.H. Leeflang, Tammo H. A. Bijmolt,
and Jaap E. Wieringa
Author Index..................................................... 685
Subject Index.................................................. 703
About the Authors................................................. 709
Appendix.......................................................... 723
Table of contents from Modeling Markets
Subject Index from Modeling Markets
|
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| isbn | 9783319534671 |
| language | English |
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| series2 | International series in quantitative marketing |
| spelling | Advanced methods for modeling markets Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels (editors) Cham Springer [2017] © 2017 x, 733 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Entscheidungsunterstützung (DE-588)4202171-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Entscheidungsunterstützung (DE-588)4202171-6 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Leeflang, Peter 1946- (DE-588)170074196 edt Wieringa, Jaap E. 1970- (DE-588)136030807 edt Bijmolt, Tammo H. A. (DE-588)171149793 edt Pauwels, Koen (DE-588)1141243008 edt Erscheint auch als Online-Ausgabe 978-3-319-53469-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029700708&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advanced methods for modeling markets Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4202171-6 (DE-588)4037589-4 (DE-588)4114528-8 (DE-588)4143413-4 |
| title | Advanced methods for modeling markets |
| title_auth | Advanced methods for modeling markets |
| title_exact_search | Advanced methods for modeling markets |
| title_full | Advanced methods for modeling markets Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels (editors) |
| title_fullStr | Advanced methods for modeling markets Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels (editors) |
| title_full_unstemmed | Advanced methods for modeling markets Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels (editors) |
| title_short | Advanced methods for modeling markets |
| title_sort | advanced methods for modeling markets |
| topic | Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Entscheidungsunterstützung Marketing Mathematisches Modell Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029700708&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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