Competitive social media marketing strategies:
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Zusammenfassung: | "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- |
| Beschreibung: | Includes bibliographical references and index. - Enthält 12 Beiträge |
| Beschreibung: | 1 Online-Ressource (xx, 317 Seiten) Illustrationen |
| ISBN: | 9781466697775 |
Internformat
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| spelling | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016] © 2016 1 Online-Ressource (xx, 317 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index. - Enthält 12 Beiträge "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s Strategie (DE-588)4057952-9 s b DE-604 Ozuem, Wilson 1974- (DE-588)1071415816 edt Bowen, Gordon 1950- (DE-588)106827736X edt Erscheint auch als Druck-Ausgabe 978-1-4666-9776-8 Erscheint auch als Druck-Ausgabe 1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Competitive social media marketing strategies Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Competitive social media marketing strategies |
| title_auth | Competitive social media marketing strategies |
| title_exact_search | Competitive social media marketing strategies |
| title_full | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_fullStr | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_full_unstemmed | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_short | Competitive social media marketing strategies |
| title_sort | competitive social media marketing strategies |
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