The power of little ideas: a third way to innovate for market success
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.... |
| Beschreibung: | XIII, 236 Seiten Diagramme |
| ISBN: | 9781633691681 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044292251 | ||
| 003 | DE-604 | ||
| 005 | 20170522 | ||
| 007 | t | ||
| 008 | 170502s2017 xxu|||| |||| 00||| eng d | ||
| 010 | |a 016049137 | ||
| 020 | |a 9781633691681 |c Hardcover |9 978-1-63369-168-1 | ||
| 035 | |a (OCoLC)992548230 | ||
| 035 | |a (DE-599)BVBBV044292251 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M347 |a DE-473 | ||
| 050 | 0 | |a HD45 | |
| 082 | 0 | |a 658.4/063 |2 23 | |
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 100 | 1 | |a Robertson, David |0 (DE-588)143446223 |4 aut | |
| 245 | 1 | 0 | |a The power of little ideas |b a third way to innovate for market success |c David Robertson with Kent Lineback |
| 264 | 1 | |a Boston, Massachusetts |b Harvard Business Review Press |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a XIII, 236 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.... | ||
| 650 | 4 | |a Technological innovations | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Management | |
| 700 | 1 | |a Lineback, L. Kent |d 1943- |0 (DE-588)1011798921 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-63369-169-8 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029696348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029696348 | ||
Datensatz im Suchindex
| _version_ | 1804177491429949440 |
|---|---|
| adam_text | THE POWER OF LITTLE IDEAS
/ ROBERTSON, DAVID C.YYQ(DAVID CHANDLER)YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DISRUPTION IS NOT THE ONLY OPTION
APPLE REVISITED: A THIRD WAY TO VIEW STEVE JOBS APPROACH TO INNOVATION
THE FOUR DECISIONS REQUIRED IN THE THIRD WAY
DECISION 1: WHAT IS THE KEY PRODUCT?
DECISION 2: WHAT IS YOUR BUSINESS PROMISE?
DECISION 3: HOW WILL YOU INNOVATE?
DECISION 4: HOW WILL YOU BRING IT ALL TO MARKET?
LESSONS FROM AN AMERICAN ICON
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Robertson, David Lineback, L. Kent 1943- |
| author_GND | (DE-588)143446223 (DE-588)1011798921 |
| author_facet | Robertson, David Lineback, L. Kent 1943- |
| author_role | aut aut |
| author_sort | Robertson, David |
| author_variant | d r dr l k l lk lkl |
| building | Verbundindex |
| bvnumber | BV044292251 |
| callnumber-first | H - Social Science |
| callnumber-label | HD45 |
| callnumber-raw | HD45 |
| callnumber-search | HD45 |
| callnumber-sort | HD 245 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)992548230 (DE-599)BVBBV044292251 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03227nam a2200409 c 4500</leader><controlfield tag="001">BV044292251</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170522 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170502s2017 xxu|||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016049137</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781633691681</subfield><subfield code="c">Hardcover</subfield><subfield code="9">978-1-63369-168-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992548230</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044292251</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD45</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/063</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Robertson, David</subfield><subfield code="0">(DE-588)143446223</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The power of little ideas</subfield><subfield code="b">a third way to innovate for market success</subfield><subfield code="c">David Robertson with Kent Lineback</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Massachusetts</subfield><subfield code="b">Harvard Business Review Press</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 236 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate....</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lineback, L. Kent</subfield><subfield code="d">1943-</subfield><subfield code="0">(DE-588)1011798921</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-63369-169-8</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029696348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029696348</subfield></datafield></record></collection> |
| id | DE-604.BV044292251 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:48:55Z |
| institution | BVB |
| isbn | 9781633691681 |
| language | English |
| lccn | 016049137 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029696348 |
| oclc_num | 992548230 |
| open_access_boolean | |
| owner | DE-M347 DE-473 DE-BY-UBG |
| owner_facet | DE-M347 DE-473 DE-BY-UBG |
| physical | XIII, 236 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Robertson, David (DE-588)143446223 aut The power of little ideas a third way to innovate for market success David Robertson with Kent Lineback Boston, Massachusetts Harvard Business Review Press [2017] © 2017 XIII, 236 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.... Technological innovations New products Management Lineback, L. Kent 1943- (DE-588)1011798921 aut Erscheint auch als Online-Ausgabe 978-1-63369-169-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029696348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Robertson, David Lineback, L. Kent 1943- The power of little ideas a third way to innovate for market success Technological innovations New products Management |
| title | The power of little ideas a third way to innovate for market success |
| title_auth | The power of little ideas a third way to innovate for market success |
| title_exact_search | The power of little ideas a third way to innovate for market success |
| title_full | The power of little ideas a third way to innovate for market success David Robertson with Kent Lineback |
| title_fullStr | The power of little ideas a third way to innovate for market success David Robertson with Kent Lineback |
| title_full_unstemmed | The power of little ideas a third way to innovate for market success David Robertson with Kent Lineback |
| title_short | The power of little ideas |
| title_sort | the power of little ideas a third way to innovate for market success |
| title_sub | a third way to innovate for market success |
| topic | Technological innovations New products Management |
| topic_facet | Technological innovations New products Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029696348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT robertsondavid thepoweroflittleideasathirdwaytoinnovateformarketsuccess AT linebacklkent thepoweroflittleideasathirdwaytoinnovateformarketsuccess |