Holdings: Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1

Saved in:

Bibliographic Details
Other Authors:	Rossi, Patricia (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2017
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subjects:	Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing Konferenzschrift > 2016
Online Access:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Physical Description:	1 Online-Ressource (XLIV, 1595 Seiten) 53 Illustrationen, 30 Illustrationen (farbig)
ISBN:	9783319473314
ISSN:	2363-6165
DOI:	10.1007/978-3-319-47331-4

Staff View

MARC


LEADER	00000nmm a2200000zc 4500
001	BV044291751
003	DE-604
005	20170524
006	a \|\|\|\| 10\|\|\|
007	cr\|uuu---uuuuu
008	170502s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9783319473314 \|c Online \|9 978-3-319-47331-4
024	7		\|a 10.1007/978-3-319-47331-4 \|2 doi
035			\|a (ZDB-2-BUM)9783319473314
035			\|a (OCoLC)992526317
035			\|a (DE-599)BVBBV044291751
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-860 \|a DE-91 \|a DE-1046 \|a DE-1043 \|a DE-Aug4 \|a DE-898 \|a DE-861 \|a DE-523 \|a DE-1049 \|a DE-859 \|a DE-473 \|a DE-29 \|a DE-863 \|a DE-20 \|a DE-1051 \|a DE-862 \|a DE-92 \|a DE-355 \|a DE-824 \|a DE-2070s \|a DE-M347 \|a DE-573 \|a DE-703 \|a DE-706 \|a DE-739 \|a DE-634 \|a DE-188 \|a DE-83
082	0		\|a 658.812 \|2 23
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 000 \|2 stub
245	1	0	\|a Marketing at the Confluence between Entertainment and Analytics \|b Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 \|c edited by Patricia Rossi
264		1	\|a Cham \|b Springer \|c 2017
300			\|a 1 Online-Ressource (XLIV, 1595 Seiten) \|b 53 Illustrationen, 30 Illustrationen (farbig)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Developments in Marketing Science: Proceedings of the Academy of Marketing Science \|x 2363-6165
650		4	\|a Business
650		4	\|a Internet marketing
650		4	\|a Customer relations / Management
650		4	\|a Leadership
650		4	\|a Call centers
650		4	\|a Business and Management
650		4	\|a Customer Relationship Management
650		4	\|a Online Marketing/Social Media
650		4	\|a Business Strategy/Leadership
650		4	\|a Call Center/Customer Service
650		4	\|a Führung
650		4	\|a Wirtschaft
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)1071861417 \|a Konferenzschrift \|y 2016 \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Rossi, Patricia \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-3-319-47330-7
856	4	0	\|u https://doi.org/10.1007/978-3-319-47331-4 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-2-BUM
940	1		\|q ZDB-2-BUM_2017
999			\|a oai:aleph.bib-bvb.de:BVB01-029695849
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l BTU01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FAB01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FAW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHI01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHM01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHN01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHO01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FHR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FKE01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FLA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FNU01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FRO01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FWS01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l FWS02 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l HTW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l HWR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l TUM01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UBG01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UBR01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UBT01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UBW01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UBY01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UEI01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UER01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-47331-4 \|l UPA01 \|p ZDB-2-BUM \|x Verlag \|3 Volltext

Record in the Search Index

DE-BY-FWS_katkey	646251
_version_	1824554596378345472
any_adam_object
author2	Rossi, Patricia
author2_role	edt
author2_variant	p r pr
author_facet	Rossi, Patricia
building	Verbundindex
bvnumber	BV044291751
classification_rvk	QP 600
classification_tum	WIR 000
collection	ZDB-2-BUM
ctrlnum	(ZDB-2-BUM)9783319473314 (OCoLC)992526317 (DE-599)BVBBV044291751
dewey-full	658.812
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.812
dewey-search	658.812
dewey-sort	3658.812
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-319-47331-4
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04777nmm a2200889zc 4500</leader><controlfield tag="001">BV044291751</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170524 </controlfield><controlfield tag="006">a \|\|\|\| 10\|\|\| </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">170502s2017 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319473314</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-47331-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-47331-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783319473314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992526317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044291751</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing at the Confluence between Entertainment and Analytics</subfield><subfield code="b">Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1</subfield><subfield code="c">edited by Patricia Rossi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XLIV, 1595 Seiten)</subfield><subfield code="b">53 Illustrationen, 30 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Developments in Marketing Science: Proceedings of the Academy of Marketing Science</subfield><subfield code="x">2363-6165</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Call centers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer Relationship Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Strategy/Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Call Center/Customer Service</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Führung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2016</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rossi, Patricia</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-319-47330-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2017</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029695849</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-47331-4</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)1071861417 Konferenzschrift 2016 gnd-content
genre_facet	Konferenzschrift 2016
id	DE-604.BV044291751
illustrated	Not Illustrated
indexdate	2025-02-20T06:54:17Z
institution	BVB
isbn	9783319473314
issn	2363-6165
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029695849
oclc_num	992526317
open_access_boolean
owner	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
owner_facet	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
physical	1 Online-Ressource (XLIV, 1595 Seiten) 53 Illustrationen, 30 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2017
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Springer
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1
title_auth	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1
title_exact_search	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1
title_full	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi
title_fullStr	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi
title_full_unstemmed	Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi
title_short	Marketing at the Confluence between Entertainment and Analytics
title_sort	marketing at the confluence between entertainment and analytics proceedings of the 2016 academy of marketing science ams world marketing congress volume 1
title_sub	Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1
topic	Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing (DE-588)4037589-4 gnd
topic_facet	Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing Konferenzschrift 2016
url	https://doi.org/10.1007/978-3-319-47331-4
work_keys_str_mv	AT rossipatricia marketingattheconfluencebetweenentertainmentandanalyticsproceedingsofthe2016academyofmarketingscienceamsworldmarketingcongressvolume1

Holdings

Get full text

MARC

Record in the Search Index

Similar Items