Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2017
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XLIV, 1595 Seiten) 53 Illustrationen, 30 Illustrationen (farbig) |
| ISBN: | 9783319473314 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-47331-4 |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 646251 |
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| _version_ | 1806181207969366016 |
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| author2 | Rossi, Patricia |
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| author_facet | Rossi, Patricia |
| building | Verbundindex |
| bvnumber | BV044291751 |
| classification_rvk | QP 600 |
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| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783319473314 (OCoLC)992526317 (DE-599)BVBBV044291751 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-47331-4 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2016 gnd-content |
| genre_facet | Konferenzschrift 2016 |
| id | DE-604.BV044291751 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:37:08Z |
| institution | BVB |
| isbn | 9783319473314 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029695849 |
| oclc_num | 992526317 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XLIV, 1595 Seiten) 53 Illustrationen, 30 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 |
| title_auth | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 |
| title_exact_search | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 |
| title_full | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi |
| title_fullStr | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi |
| title_full_unstemmed | Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 edited by Patricia Rossi |
| title_short | Marketing at the Confluence between Entertainment and Analytics |
| title_sort | marketing at the confluence between entertainment and analytics proceedings of the 2016 academy of marketing science ams world marketing congress volume 1 |
| title_sub | Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1 |
| topic | Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Customer relations / Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Führung Wirtschaft Marketing Konferenzschrift 2016 |
| url | https://doi.org/10.1007/978-3-319-47331-4 |
| work_keys_str_mv | AT rossipatricia marketingattheconfluencebetweenentertainmentandanalyticsproceedingsofthe2016academyofmarketingscienceamsworldmarketingcongressvolume1 |