APA-Zitierstil (7. Ausg.)

Rossi, P. (2017). Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1. Springer. https://doi.org/10.1007/978-3-319-47331-4

Chicago-Zitierstil (17. Ausg.)

Rossi, Patricia. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1. Cham: Springer, 2017. https://doi.org/10.1007/978-3-319-47331-4.

MLA-Zitierstil (9. Ausg.)

Rossi, Patricia. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress : Volume 1. Springer, 2017. https://doi.org/10.1007/978-3-319-47331-4.