Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer VS
[2017]
|
| Schlagworte: | |
| Online-Zugang: | ASH01 FWS01 FWS02 UBT01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVII, 318 p. 2 illus) |
| ISBN: | 9783658180348 |
| DOI: | 10.1007/978-3-658-18034-8 |
Internformat
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Datensatz im Suchindex
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| author | Dühring, Lisa 1982- |
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
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| isbn | 9783658180348 |
| language | English |
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| spellingShingle | Dühring, Lisa 1982- Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought Philosophy Marketing Philosophy and social sciences Philosophy of the Social Sciences Philosophie Philosophie (DE-588)4045791-6 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4045791-6 (DE-588)4037589-4 (DE-588)4043188-5 (DE-588)4113937-9 |
| title | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought |
| title_auth | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought |
| title_exact_search | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought |
| title_full | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_fullStr | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_full_unstemmed | Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass |
| title_short | Reassessing the Relationship between Marketing and Public Relations |
| title_sort | reassessing the relationship between marketing and public relations new perspectives from the philosophy of science and history of thought |
| title_sub | New Perspectives from the Philosophy of Science and History of Thought |
| topic | Philosophy Marketing Philosophy and social sciences Philosophy of the Social Sciences Philosophie Philosophie (DE-588)4045791-6 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Philosophy Marketing Philosophy and social sciences Philosophy of the Social Sciences Philosophie Öffentlichkeitsarbeit Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-18034-8 |
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