Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2017
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (X, 316 Seiten) 133 Illustrationen, 23 Illustrationen (farbig) |
| ISBN: | 9783658135614 |
| DOI: | 10.1007/978-3-658-13561-4 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 646006 |
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| _version_ | 1806181138227527680 |
| any_adam_object | |
| author | Burmann, Christoph 1962- Riley, Nicola-Maria Halaszovich, Tilo F. 1978- Schade, Michael 1978- |
| author_GND | (DE-588)132535645 (DE-588)171333551 (DE-588)142691410 (DE-588)13321852X |
| author_facet | Burmann, Christoph 1962- Riley, Nicola-Maria Halaszovich, Tilo F. 1978- Schade, Michael 1978- |
| author_role | aut aut aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb n m r nmr t f h tf tfh m s ms |
| building | Verbundindex |
| bvnumber | BV044291447 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783658135614 (OCoLC)992457393 (DE-599)BVBBV044291447 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-13561-4 |
| format | Electronic eBook |
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| id | DE-604.BV044291447 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:36:01Z |
| institution | BVB |
| isbn | 9783658135614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029695549 |
| oclc_num | 992457393 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (X, 316 Seiten) 133 Illustrationen, 23 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Burmann, Christoph 1962- Riley, Nicola-Maria Halaszovich, Tilo F. 1978- Schade, Michael 1978- Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling Business Marketing Business and Management Wirtschaft Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 |
| title | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling |
| title_alt | Identitätsbasierte Markenführung |
| title_auth | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling |
| title_exact_search | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling |
| title_full | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade |
| title_fullStr | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade |
| title_full_unstemmed | Identity-Based Brand Management Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade |
| title_short | Identity-Based Brand Management |
| title_sort | identity based brand management fundamentals strategy implementation controlling |
| title_sub | Fundamentals - Strategy - Implementation - Controlling |
| topic | Business Marketing Business and Management Wirtschaft Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business Marketing Business and Management Wirtschaft Markenimage Markenpolitik |
| url | https://doi.org/10.1007/978-3-658-13561-4 |
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