Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2017
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| Schriftenreihe: | Innovatives Markenmanagement
60 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XVIII, 386 Seiten) 22 Illustrationen, 2 Illustrationen (farbig9 |
| ISBN: | 9783658178222 |
| DOI: | 10.1007/978-3-658-17822-2 |
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Datensatz im Suchindex
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV044291372 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:36:01Z |
| institution | BVB |
| isbn | 9783658178222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029695474 |
| oclc_num | 992542474 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XVIII, 386 Seiten) 22 Illustrationen, 2 Illustrationen (farbig9 |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| series | Innovatives Markenmanagement |
| series2 | Innovatives Markenmanagement |
| spellingShingle | Dierks, Alexander Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application Innovatives Markenmanagement Business Business and Management Branding Consumer Behavior Wirtschaft Controlling (DE-588)4070102-5 gnd Markenpolitik (DE-588)4144679-3 gnd Markenwahl (DE-588)4606225-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
| subject_GND | (DE-588)4070102-5 (DE-588)4144679-3 (DE-588)4606225-7 (DE-588)4062644-1 (DE-588)4073328-2 (DE-588)4113937-9 |
| title | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_auth | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_exact_search | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application |
| title_full | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application by Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_fullStr | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application by Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_full_unstemmed | Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application by Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_short | Re-Modeling the Brand Purchase Funnel |
| title_sort | re modeling the brand purchase funnel conceptualization and empirical application |
| title_sub | Conceptualization and Empirical Application |
| topic | Business Business and Management Branding Consumer Behavior Wirtschaft Controlling (DE-588)4070102-5 gnd Markenpolitik (DE-588)4144679-3 gnd Markenwahl (DE-588)4606225-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
| topic_facet | Business Business and Management Branding Consumer Behavior Wirtschaft Controlling Markenpolitik Markenwahl Verbraucherverhalten Kaufentscheidung Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-17822-2 |
| volume_link | (DE-604)BV045007879 |
| work_keys_str_mv | AT dierksalexander remodelingthebrandpurchasefunnelconceptualizationandempiricalapplication |