Global marketing strategies for the promotion of luxury goods:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Online-Zugang: | DE-1050 DE-573 DE-1049 DE-91 DE-706 DE-20 DE-898 DE-83 Volltext |
| Beschreibung: | 1 Online-Ressource (xxiii, 329 Seiten) |
| ISBN: | 9781466699595 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:37:55Z |
| institution | BVB |
| isbn | 9781466699595 |
| language | English |
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| publisher | Business Science Reference, an imprint of IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Global marketing strategies for the promotion of luxury goods Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016] © 2016 1 Online-Ressource (xxiii, 329 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Mosca, Fabrizio (DE-588)1103464876 edt Gallo, Rosalia edt Erscheint auch als Druck-Ausgabe 978-1-4666-9958-8 Erscheint auch als Druck-Ausgabe 1-4666-9958-2 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9958-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Global marketing strategies for the promotion of luxury goods |
| title | Global marketing strategies for the promotion of luxury goods |
| title_auth | Global marketing strategies for the promotion of luxury goods |
| title_exact_search | Global marketing strategies for the promotion of luxury goods |
| title_full | Global marketing strategies for the promotion of luxury goods Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) |
| title_fullStr | Global marketing strategies for the promotion of luxury goods Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) |
| title_full_unstemmed | Global marketing strategies for the promotion of luxury goods Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain) |
| title_short | Global marketing strategies for the promotion of luxury goods |
| title_sort | global marketing strategies for the promotion of luxury goods |
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