E-marketing in developed and developing countries: emerging practices
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2013]
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries" - Provided by publisher |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xix, 352 Seiten) |
| ISBN: | 9781466639553 9781466639560 |
Internformat
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| 505 | 8 | |a Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous -- Digital rights management: open issues to support e-commerce / Tarek Gaber -- Insights on e-emerging practices / Graham Cooper -- Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest -- Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang -- Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Zi zka, Franti sek Darena -- Ethics and e-marketing / Jim Codling -- | |
| 505 | 8 | |a - Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.] -- E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief -- The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour -- | |
| 505 | 8 | |a - Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev | |
| 520 | |a "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries" - Provided by publisher | ||
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Electronic commerce | |
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Datensatz im Suchindex
| _version_ | 1808138440269627392 |
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| adam_text | |
| any_adam_object | |
| author2 | El-Gohary, Hatem Eid, Riyad |
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| author2_variant | h e g heg r e re |
| author_GND | (DE-588)1042198330 |
| author_facet | El-Gohary, Hatem Eid, Riyad |
| building | Verbundindex |
| bvnumber | BV044287801 |
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| contents | Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous -- Digital rights management: open issues to support e-commerce / Tarek Gaber -- Insights on e-emerging practices / Graham Cooper -- Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest -- Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang -- Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Zi zka, Franti sek Darena -- Ethics and e-marketing / Jim Codling -- - Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.] -- E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief -- The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour -- - Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev |
| ctrlnum | (OCoLC)992549324 (DE-599)BVBBV044287801 |
| format | Electronic eBook |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044287801 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:06:30Z |
| institution | BVB |
| isbn | 9781466639553 9781466639560 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029691977 |
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| spelling | E-marketing in developed and developing countries emerging practices Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE) Hershey PA Business Science Reference, an imprint of IGI Global [2013] © 2013 1 Online-Ressource (xix, 352 Seiten) txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous -- Digital rights management: open issues to support e-commerce / Tarek Gaber -- Insights on e-emerging practices / Graham Cooper -- Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest -- Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang -- Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Zi zka, Franti sek Darena -- Ethics and e-marketing / Jim Codling -- - Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.] -- E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief -- The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour -- - Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries" - Provided by publisher Internet marketing Marketing Electronic commerce (DE-588)4143413-4 Aufsatzsammlung gnd-content El-Gohary, Hatem (DE-588)1042198330 edt Eid, Riyad edt Erscheint auch als Druck-Ausgabe 978-1-4666-3954-6 Erscheint auch als Druck-Ausgabe 1-4666-3954-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-3954-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | E-marketing in developed and developing countries emerging practices Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous -- Digital rights management: open issues to support e-commerce / Tarek Gaber -- Insights on e-emerging practices / Graham Cooper -- Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest -- Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang -- Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Zi zka, Franti sek Darena -- Ethics and e-marketing / Jim Codling -- - Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.] -- E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief -- The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour -- - Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev Internet marketing Marketing Electronic commerce |
| subject_GND | (DE-588)4143413-4 |
| title | E-marketing in developed and developing countries emerging practices |
| title_auth | E-marketing in developed and developing countries emerging practices |
| title_exact_search | E-marketing in developed and developing countries emerging practices |
| title_full | E-marketing in developed and developing countries emerging practices Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE) |
| title_fullStr | E-marketing in developed and developing countries emerging practices Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE) |
| title_full_unstemmed | E-marketing in developed and developing countries emerging practices Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE) |
| title_short | E-marketing in developed and developing countries |
| title_sort | e marketing in developed and developing countries emerging practices |
| title_sub | emerging practices |
| topic | Internet marketing Marketing Electronic commerce |
| topic_facet | Internet marketing Marketing Electronic commerce Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-3954-6 |
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