Branding the candidate: marketing strategies to win your vote
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara, California ; Denver, Colorado ; Oxford, England
Praeger
[2011]
|
| Schriftenreihe: | Praeger series in political communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xvi, 209 Seiten Illustrationen, Karten 25 cm |
| ISBN: | 9780313394041 |
Internformat
MARC
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| 100 | 1 | |a Spiller, Lisa D. |e Verfasser |0 (DE-588)138095507 |4 aut | |
| 245 | 1 | 0 | |a Branding the candidate |b marketing strategies to win your vote |c Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz |
| 264 | 1 | |a Santa Barbara, California ; Denver, Colorado ; Oxford, England |b Praeger |c [2011] | |
| 300 | |a xvi, 209 Seiten |b Illustrationen, Karten |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Praeger series in political communication | |
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Campaign management |z United States | |
| 650 | 4 | |a Political campaigns |z United States | |
| 650 | 4 | |a Marketing |x Political aspects |z United States | |
| 650 | 4 | |a Political candidates |z United States | |
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| 700 | 1 | |a Bergner, Jeffrey T. |e Verfasser |0 (DE-588)170042073 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029685204 | ||
Datensatz im Suchindex
| _version_ | 1804177471211307008 |
|---|---|
| adam_text | BRANDING THE CANDIDATE
/ SPILLER, LISA
: C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION : IN THE BEGINNING
PROMISES, PROMISES
IT S ALL BRAND NEW
THE CANDIDATE AS CHAMELEON
SPEAK SOFTLY AND CARRY A MULTI-MEDIA STRATEGY
SHOW ME THE MONEY
THE DOG CATCHES THE AMBULANCE : GOVERNING
2012 CRYSTAL BALL POLITICAL MARKETING
EPILOGUE : LOOKING BACK-LOOKING FORWARD.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Spiller, Lisa D. Bergner, Jeffrey T. |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/30973 |
| dewey-search | 324.7/30973 |
| dewey-sort | 3324.7 530973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
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| id | DE-604.BV044280829 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:48:36Z |
| institution | BVB |
| isbn | 9780313394041 |
| language | English |
| lccn | 2011010317 |
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| physical | xvi, 209 Seiten Illustrationen, Karten 25 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Praeger |
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| series2 | Praeger series in political communication |
| spelling | Spiller, Lisa D. Verfasser (DE-588)138095507 aut Branding the candidate marketing strategies to win your vote Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz Santa Barbara, California ; Denver, Colorado ; Oxford, England Praeger [2011] xvi, 209 Seiten Illustrationen, Karten 25 cm txt rdacontent n rdamedia nc rdacarrier Praeger series in political communication Literaturangaben Politik Campaign management United States Political campaigns United States Marketing Political aspects United States Political candidates United States USA Bergner, Jeffrey T. Verfasser (DE-588)170042073 aut Erscheint auch als Online-Ausgabe, ebk 978-0-313-39405-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029685204&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spiller, Lisa D. Bergner, Jeffrey T. Branding the candidate marketing strategies to win your vote Politik Campaign management United States Political campaigns United States Marketing Political aspects United States Political candidates United States |
| title | Branding the candidate marketing strategies to win your vote |
| title_auth | Branding the candidate marketing strategies to win your vote |
| title_exact_search | Branding the candidate marketing strategies to win your vote |
| title_full | Branding the candidate marketing strategies to win your vote Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz |
| title_fullStr | Branding the candidate marketing strategies to win your vote Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz |
| title_full_unstemmed | Branding the candidate marketing strategies to win your vote Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz |
| title_short | Branding the candidate |
| title_sort | branding the candidate marketing strategies to win your vote |
| title_sub | marketing strategies to win your vote |
| topic | Politik Campaign management United States Political campaigns United States Marketing Political aspects United States Political candidates United States |
| topic_facet | Politik Campaign management United States Political campaigns United States Marketing Political aspects United States Political candidates United States USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029685204&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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