Brand equity & advertising: advertising's role in building strong brands
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2016
|
| Ausgabe: | First issued in hardback |
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Beschreibung: | Nachdruck der Ausgabe von 1993 |
| Beschreibung: | x, 380 Seiten Diagramme |
| ISBN: | 9781138150522 |
Internformat
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| isbn | 9781138150522 |
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| publishDate | 2016 |
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| series2 | Advertising and consumer psychology |
| spelling | Brand equity & advertising advertising's role in building strong brands edited by David A. Aaker (University of California at Berkeley), Alexander L. Biel (Alexander L. Biel & Associates, California) First issued in hardback London [u.a.] Routledge 2016 x, 380 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Nachdruck der Ausgabe von 1993 Markenname (DE-588)4114513-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 Aaker, David A. 1938- Sonstige (DE-588)123018641 oth Biel, Alexander L. Sonstige (DE-588)1131563727 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brand equity & advertising advertising's role in building strong brands Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Brand equity & advertising advertising's role in building strong brands |
| title_auth | Brand equity & advertising advertising's role in building strong brands |
| title_exact_search | Brand equity & advertising advertising's role in building strong brands |
| title_full | Brand equity & advertising advertising's role in building strong brands edited by David A. Aaker (University of California at Berkeley), Alexander L. Biel (Alexander L. Biel & Associates, California) |
| title_fullStr | Brand equity & advertising advertising's role in building strong brands edited by David A. Aaker (University of California at Berkeley), Alexander L. Biel (Alexander L. Biel & Associates, California) |
| title_full_unstemmed | Brand equity & advertising advertising's role in building strong brands edited by David A. Aaker (University of California at Berkeley), Alexander L. Biel (Alexander L. Biel & Associates, California) |
| title_short | Brand equity & advertising |
| title_sort | brand equity advertising advertising s role in building strong brands |
| title_sub | advertising's role in building strong brands |
| topic | Markenname (DE-588)4114513-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Markenname Werbung USA Aufsatzsammlung |
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