Foundations of corporate heritage:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2017
|
| Schlagworte: | |
| Online-Zugang: | BTU01I https://doi.org/10.4324/9781315735436 Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed |
| Beschreibung: | 1 Online-Ressource (xxi, 323 Seiten) Illustrationen |
| ISBN: | 9781315735436 |
| DOI: | 10.4324/9781315735436 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044271486 | ||
| 003 | DE-604 | ||
| 005 | 20240911 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170412s2017 xxk|||| o||u| ||||||eng d | ||
| 010 | |a 016057151 | ||
| 020 | |a 9781315735436 |c ebk. |9 978-1-315-73543-6 | ||
| 024 | 7 | |a 10.4324/9781315735436 |2 doi | |
| 035 | |a (OCoLC)992480040 | ||
| 035 | |a (DE-599)BVBBV044271486 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-634 | ||
| 050 | 0 | |a HD2731 | |
| 082 | 0 | |a 659.2 |2 23 | |
| 245 | 1 | 0 | |a Foundations of corporate heritage |c edited by John M.T. Balmer |
| 264 | 1 | |a London ; New York |b Routledge |c 2017 | |
| 300 | |a 1 Online-Ressource (xxi, 323 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed | ||
| 650 | 4 | |a Corporations | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Balmer, John M. T. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-83355-5 |
| 856 | 4 | |u https://doi.org/10.4324/9781315735436 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029676084&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 912 | |a ZDB-7-TFC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029676084 | |
| 966 | e | |u https://doi.org/10.4324/9781315735436 |l BTU01I |p ZDB-7-TFC |q BTU_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1809946502237257728 |
|---|---|
| adam_text |
Titel: Foundations of corporate heritage
Autor: Balmer, John M T
Jahr: 2017
CONTENTS
List of figures xii
List of tables xiv
List of contributors xvi
List of sources xx
Introduction to corporate heritage: foundations
and principles 1
John M.T. Balmer
SECTION 1
Corporate heritage and corporate heritage
identities: insights from monarchies 19
1 Corporate heritage identities, corporate heritage
brands and the multiple heritage identities of the
British Monarchy 21
John M.T. Balmer
2 Scrutinising the British Monarchy: the corporate
brand that was shaken, stirred and survived 44
John M. T. Balmer
SECTION 2
Corporate heritage connoisseurship:
key concepts and theories 87
3 Corporate heritage, corporate heritage marketing, and
total corporate heritage communications: what are they?
What of them?
John M.T. Balmer
4 Repertoires of the corporate past: explanation and
framework: introducing an integrated and dynamic
perspective
Mario Burghausen and John M. T. Balmer
89
130
5 Corporate heritage brands: Mead's theory of the past 151
Bradford T. Hudson and John M. 77 Balmer
SECTION 3
Corporate heritage identity stewardship and
corporate heritage tourism brand attractiveness 167
6 Corporate heritage identity stewardship: a corporate
marketing perspective 169
Mario Burghausen and John M.T. Balmer
7 Corporate heritage tourism brand attractiveness
and national identity 214
John M. 77 Balmer and Weifeng Chen
SECTION 4
Corporate heritage and family businesses 245
8 Contrasting cases of corporate heritage-in-use:
vibrant versus latent approaches 247
Dale Miller, Bill Merrilees and Holly Cooper
9 Family heritage in corporate heritage branding:
opportunities and risks 259
Olof Brunninge
SECTION 5
Corporate heritage image, management
and inheritance 273
10 Corporate image heritage: a customer view
of corporate heritage 275
Anne Rindell
11 Approaches to corporate heritage brand management:
the cases of Cunard and Ritz-Carlton 288
Bradford T. Hudson
12 Corporate heritage or corporate inheritance:
a French perspective 302
Fabien Pecot and Virginie de Barnier
Index 315 |
| any_adam_object | 1 |
| author2 | Balmer, John M. T. |
| author2_role | edt |
| author2_variant | j m t b jmt jmtb |
| author_facet | Balmer, John M. T. |
| building | Verbundindex |
| bvnumber | BV044271486 |
| callnumber-first | H - Social Science |
| callnumber-label | HD2731 |
| callnumber-raw | HD2731 |
| callnumber-search | HD2731 |
| callnumber-sort | HD 42731 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)992480040 (DE-599)BVBBV044271486 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315735436 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV044271486</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240911</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170412s2017 xxk|||| o||u| ||||||eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016057151</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315735436</subfield><subfield code="c">ebk.</subfield><subfield code="9">978-1-315-73543-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781315735436</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992480040</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044271486</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD2731</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Foundations of corporate heritage</subfield><subfield code="c">edited by John M.T. Balmer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxi, 323 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate image</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate culture</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Balmer, John M. T.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-83355-5</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315735436</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029676084&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029676084</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781315735436</subfield><subfield code="l">BTU01I</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">BTU_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV044271486 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-12T00:04:53Z |
| institution | BVB |
| isbn | 9781315735436 |
| language | English |
| lccn | 016057151 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029676084 |
| oclc_num | 992480040 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (xxi, 323 Seiten) Illustrationen |
| psigel | ZDB-7-TFC ZDB-7-TFC BTU_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| spelling | Foundations of corporate heritage edited by John M.T. Balmer London ; New York Routledge 2017 1 Online-Ressource (xxi, 323 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed Corporations Corporate image Corporate culture Branding (Marketing) Balmer, John M. T. edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-83355-5 https://doi.org/10.4324/9781315735436 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029676084&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Foundations of corporate heritage Corporations Corporate image Corporate culture Branding (Marketing) |
| title | Foundations of corporate heritage |
| title_auth | Foundations of corporate heritage |
| title_exact_search | Foundations of corporate heritage |
| title_full | Foundations of corporate heritage edited by John M.T. Balmer |
| title_fullStr | Foundations of corporate heritage edited by John M.T. Balmer |
| title_full_unstemmed | Foundations of corporate heritage edited by John M.T. Balmer |
| title_short | Foundations of corporate heritage |
| title_sort | foundations of corporate heritage |
| topic | Corporations Corporate image Corporate culture Branding (Marketing) |
| topic_facet | Corporations Corporate image Corporate culture Branding (Marketing) |
| url | https://doi.org/10.4324/9781315735436 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029676084&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT balmerjohnmt foundationsofcorporateheritage |