On purpose: delivering a branded customer experience people love
"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand o...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: ...Stand Up: be clear about brand purpose and promise ...Stand Out: define, design and deliver distinctive customer experiences across multiple channels ...Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"... |
| Beschreibung: | vii, 278 Seiten 24 cm |
| ISBN: | 9780749471910 |
Internformat
MARC
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| 520 | |a "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: ...Stand Up: be clear about brand purpose and promise ...Stand Out: define, design and deliver distinctive customer experiences across multiple channels ...Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"... | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Customer Relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Management | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029675638 | ||
Datensatz im Suchindex
| _version_ | 1804177454796898304 |
|---|---|
| adam_text | ON PURPOSE
/ / / SMITH, SHAUN [AUTHOR.]
: : : 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - NISSAN
ALTRO
10 ON PURPOSE PROFILE
THE ON PURPOSE RESEARCH FINDINGS
EIGHT PRACTICES COMMON TO ALL PURPOSE-LED BRANDS
11 HOW TO IMPLEMENT - SUCCESSFULLY
THE SEVEN DEADLY SINS OF CX
THE CX SEVEN STEP GUIDE: ENGAGE
THE CX SEVEN STEP GUIDE: INSIGHT
THE CX SEVEN STEP GUIDE: DEFINE
THE CX SEVEN STEP GUIDE: DESIGN
THE CX SEVEN STEP GUIDE: ALIGN
THE CX SEVEN STEP GUIDE: MEASURE
THE CX SEVEN STEP GUIDE: INNOVATE
12 PUTTING THE PRINCIPLES INTO ACTION
LIBERTY GLOBAL BUSINESS SERVICES - CASE STUDY
ADVICE FOR OTHER LEADERS
13 PUTTING THE PRINCIPLES INTO PRACTICE
PREMIER INN - CASE STUDY
ADVICE FOR OTHER LEADERS
ON PURPOSE - THE KEYNOTE PRESENTATION
THE WORKSHOP LEADERS
ACKNOWLEDGEMENTS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044271026 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:48:20Z |
| institution | BVB |
| isbn | 9780749471910 |
| language | English |
| lccn | 015031282 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029675638 |
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| owner_facet | DE-20 |
| physical | vii, 278 Seiten 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
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| spelling | Smith, Shaun aut On purpose delivering a branded customer experience people love Shaun Smith, Andy Milligan London Kogan Page 2015 © 2015 vii, 278 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: ...Stand Up: be clear about brand purpose and promise ...Stand Out: define, design and deliver distinctive customer experiences across multiple channels ...Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"... BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Customer relations Relationship marketing Branding (Marketing) BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Management Milligan, Andy 1965- (DE-588)144043793 aut Erscheint auch als Online-Ausgabe 9780749471927 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029675638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smith, Shaun Milligan, Andy 1965- On purpose delivering a branded customer experience people love BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Customer relations Relationship marketing Branding (Marketing) BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Management |
| title | On purpose delivering a branded customer experience people love |
| title_auth | On purpose delivering a branded customer experience people love |
| title_exact_search | On purpose delivering a branded customer experience people love |
| title_full | On purpose delivering a branded customer experience people love Shaun Smith, Andy Milligan |
| title_fullStr | On purpose delivering a branded customer experience people love Shaun Smith, Andy Milligan |
| title_full_unstemmed | On purpose delivering a branded customer experience people love Shaun Smith, Andy Milligan |
| title_short | On purpose |
| title_sort | on purpose delivering a branded customer experience people love |
| title_sub | delivering a branded customer experience people love |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Wirtschaft Customer relations Relationship marketing Branding (Marketing) BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Management |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Management Wirtschaft Customer relations Relationship marketing Branding (Marketing) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029675638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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