Verfügbarkeit: Marketing 4.0

Marketing 4.0: moving from traditional to digital

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Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Kartajaya, Hermawan 1947- (VerfasserIn), Setiawan, Iwan (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey Wiley [2017]
Schlagworte:	Marketing Internet marketing Zukunft Online-Marketing Digitale Revolution Electronic Commerce
Online-Zugang:	BTW01 FHN01 HWR01 TUM01 UEI03
Beschreibung:	1 Online-Ressource (215 Seiten) Illustrationen, Diagramme
ISBN:	9781119341062 9781119341147

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan
author_GND	(DE-588)121409600 (DE-588)141482044 (DE-588)142142204
author_facet	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan
author_role	aut aut aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk h k hk i s is
building	Verbundindex
bvnumber	BV044264832
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collection	ZDB-4-NLEBK ZDB-30-PQE
ctrlnum	(OCoLC)992492963 (DE-599)BVBBV044264832
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV044264832
illustrated	Not Illustrated
indexdate	2024-07-10T07:48:10Z
institution	BVB
isbn	9781119341062 9781119341147
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029669638
oclc_num	992492963
open_access_boolean
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publisher	Wiley
record_format	marc
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Hoboken, New Jersey Wiley [2017] © 2017 1 Online-Ressource (215 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing Internet marketing Zukunft (DE-588)4068097-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Zukunft (DE-588)4068097-6 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Digitale Revolution (DE-588)7854804-4 s Electronic Commerce (DE-588)4592128-3 s 2\p DE-604 Kartajaya, Hermawan 1947- Verfasser (DE-588)141482044 aut Setiawan, Iwan Verfasser (DE-588)142142204 aut Erscheint auch als Druck-Ausgabe 978-1-119-34120-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 4.0 moving from traditional to digital Marketing Internet marketing Zukunft (DE-588)4068097-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)4068097-6 (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)7854804-4 (DE-588)4592128-3
title	Marketing 4.0 moving from traditional to digital
title_auth	Marketing 4.0 moving from traditional to digital
title_exact_search	Marketing 4.0 moving from traditional to digital
title_full	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_fullStr	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_full_unstemmed	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_short	Marketing 4.0
title_sort	marketing 4 0 moving from traditional to digital
title_sub	moving from traditional to digital
topic	Marketing Internet marketing Zukunft (DE-588)4068097-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Marketing Internet marketing Zukunft Online-Marketing Digitale Revolution Electronic Commerce
work_keys_str_mv	AT kotlerphilip marketing40movingfromtraditionaltodigital AT kartajayahermawan marketing40movingfromtraditionaltodigital AT setiawaniwan marketing40movingfromtraditionaltodigital

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