Myths of PR: all publicity is good publicity and other popular misconceptions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, New York, New Delhi
Kogan Page
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | x, 210 Seiten |
| ISBN: | 9780749479596 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MYTHS OF PR
/ LEIGH, RICHYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ABOUT THE AUTHOR
ACKNOWLEDGEMENTS
INTRODUCTION
MYTH 1: PR IS ALL SPIN, SMOKESCREENS AND LIES
MYTH 2: PR RESULTS CAN T BE MEASURED
MYTH 3: ALL PUBLICITY IS GOOD PUBLICITY
MYTH 4: THE PRESS RELEASE IS DEAD
MYTH 5: THE MEDIA IGNORES GOOD NEWS
MYTH 6: YOU HAVE TO PAY TO SEE SOCIAL MEDIA BENEFITS
MYTH 7: PR IS GLAMOROUS
MYTH 8: CALLING THE MEDIA IS A NO-NO
MYTH 9: THAT YOU CAN MAKE SOMETHING GO VIRAL
MYTH 10: YOU HAVE TO BE AN EXTROVERT TO SUCCEED IN PR
MYTH 11: PR IS THE SILVER BULLET
MYTH 12: GOOD PEOPLE AND PRODUCTS MARKET THEMSELVES
MYTH 13: THE MORE YOU PAY, THE BETTER THE JOB DONE
MYTH 14: PR RESULTS ARE INSTANT
MYTH 15: CONSUMERS WANT CONVERSATIONS WITH BRANDS
MYTH 16: WORKING IN-HOUSE IS EASIER
MYTH 17: MEDIA RELATIONSHIPS ARE ESPECIALLY IMPORTANT
MYTH 18: WAGE GAP FIGURES
CONCLUSION
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044264084 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:48:09Z |
| institution | BVB |
| isbn | 9780749479596 |
| language | English |
| lccn | 017001790 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029668917 |
| oclc_num | 989879275 |
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| owner | DE-11 DE-1102 |
| owner_facet | DE-11 DE-1102 |
| physical | x, 210 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Leigh, Rich Verfasser aut Myths of PR all publicity is good publicity and other popular misconceptions Rich Leigh London, New York, New Delhi Kogan Page 2017 x, 210 Seiten txt rdacontent n rdamedia nc rdacarrier Includes index Public relations Social media Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7960-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029668917&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Leigh, Rich Myths of PR all publicity is good publicity and other popular misconceptions Public relations Social media Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 |
| title | Myths of PR all publicity is good publicity and other popular misconceptions |
| title_auth | Myths of PR all publicity is good publicity and other popular misconceptions |
| title_exact_search | Myths of PR all publicity is good publicity and other popular misconceptions |
| title_full | Myths of PR all publicity is good publicity and other popular misconceptions Rich Leigh |
| title_fullStr | Myths of PR all publicity is good publicity and other popular misconceptions Rich Leigh |
| title_full_unstemmed | Myths of PR all publicity is good publicity and other popular misconceptions Rich Leigh |
| title_short | Myths of PR |
| title_sort | myths of pr all publicity is good publicity and other popular misconceptions |
| title_sub | all publicity is good publicity and other popular misconceptions |
| topic | Public relations Social media Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Public relations Social media Öffentlichkeitsarbeit Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029668917&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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