Market research methodologies: multi-method and qualitative approaches
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2015]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-20 DE-898 DE-1049 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability" - Provided by publisher |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xxv, 300 Seiten) |
| ISBN: | 9781466663725 9781466663749 |
Internformat
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| contents | Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma Garc ia Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Sim o Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (University of Bedfordshire, UK), Ali Ghorbani (Payame Noor University, Iran) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015] © 2015 1 Online-Ressource (xxv, 300 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma Garc ia Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Sim o Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela "This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability" - Provided by publisher Marketing research / Methodology Consumers / Research / Methodology Qualitative research / Methodology Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Qualitative Methode (DE-588)4137346-7 s 1\p DE-604 Takhar-Lail, Amandeep 1980- (DE-588)1073652149 edt Ghorbani, Ali 1984- (DE-588)1054143013 edt Erscheint auch als Druck-Ausgabe 978-1-4666-6371-8 Erscheint auch als Druck-Ausgabe 1-4666-6371-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Market research methodologies multi-method and qualitative approaches Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma Garc ia Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Sim o Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela Marketing research / Methodology Consumers / Research / Methodology Qualitative research / Methodology Qualitative Methode (DE-588)4137346-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4137346-7 (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4143413-4 |
| title | Market research methodologies multi-method and qualitative approaches |
| title_auth | Market research methodologies multi-method and qualitative approaches |
| title_exact_search | Market research methodologies multi-method and qualitative approaches |
| title_full | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (University of Bedfordshire, UK), Ali Ghorbani (Payame Noor University, Iran) |
| title_fullStr | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (University of Bedfordshire, UK), Ali Ghorbani (Payame Noor University, Iran) |
| title_full_unstemmed | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (University of Bedfordshire, UK), Ali Ghorbani (Payame Noor University, Iran) |
| title_short | Market research methodologies |
| title_sort | market research methodologies multi method and qualitative approaches |
| title_sub | multi-method and qualitative approaches |
| topic | Marketing research / Methodology Consumers / Research / Methodology Qualitative research / Methodology Qualitative Methode (DE-588)4137346-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research / Methodology Consumers / Research / Methodology Qualitative research / Methodology Qualitative Methode Verbraucherverhalten Marktforschung Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8 |
| work_keys_str_mv | AT takharlailamandeep marketresearchmethodologiesmultimethodandqualitativeapproaches AT ghorbaniali marketresearchmethodologiesmultimethodandqualitativeapproaches |