Play bigger: how rebels and innovators create new categories and dominate markets
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Piatkus
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 254 Seiten 23 cm |
| ISBN: | 9780349411361 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 100 | 1 | |a Ramadan, Al |4 edt | |
| 245 | 1 | 0 | |a Play bigger |b how rebels and innovators create new categories and dominate markets |c Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney |
| 264 | 1 | |a London |b Piatkus |c 2016 | |
| 300 | |a xvii, 254 Seiten |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Peterson, Dave |e Verfasser |4 aut | |
| 700 | 1 | |a Lochhead, David |4 edt | |
| 700 | 1 | |a Maney, Kevin |d 1960- |e Verfasser |0 (DE-588)173708021 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029643882 | ||
Datensatz im Suchindex
| _version_ | 1804177397597077504 |
|---|---|
| adam_text | PLAY BIGGER
/ RAMADAN, ALYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: FROM BAD TUNA TO PLAY BIGGER
CREATION WINS
CATEGORY IS THE NEW STRATEGY
THE DISCIPLINE OF CATEGORY DESIGN
START: HOW TO DISCOVER A CATEGORY
STRATEGY: THE POWER OF A POINT OF VIEW
MOBILIZATION: THE SHIT GETS REAL CHAPTER
MARKETING: CONDITIONING THE MARKET TO WELCOME YOUR PIRATE INVASION
THE FLYWHEEL: FROM CATEGORY KING TO LEGENDARY KING
THE CORPORATE CHAPTER: THE RARE ART OF CONTINUOUS CATEGORY CREATION
HOW YOU CAN PLAY BIGGER
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| author2 | Ramadan, Al Lochhead, David |
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T07:47:26Z |
| institution | BVB |
| isbn | 9780349411361 |
| language | English |
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| spelling | Ramadan, Al edt Play bigger how rebels and innovators create new categories and dominate markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney London Piatkus 2016 xvii, 254 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier New products Strategic planning Marketing Success in business Peterson, Dave Verfasser aut Lochhead, David edt Maney, Kevin 1960- Verfasser (DE-588)173708021 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029643882&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Peterson, Dave Maney, Kevin 1960- Play bigger how rebels and innovators create new categories and dominate markets New products Strategic planning Marketing Success in business |
| title | Play bigger how rebels and innovators create new categories and dominate markets |
| title_auth | Play bigger how rebels and innovators create new categories and dominate markets |
| title_exact_search | Play bigger how rebels and innovators create new categories and dominate markets |
| title_full | Play bigger how rebels and innovators create new categories and dominate markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney |
| title_fullStr | Play bigger how rebels and innovators create new categories and dominate markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney |
| title_full_unstemmed | Play bigger how rebels and innovators create new categories and dominate markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney |
| title_short | Play bigger |
| title_sort | play bigger how rebels and innovators create new categories and dominate markets |
| title_sub | how rebels and innovators create new categories and dominate markets |
| topic | New products Strategic planning Marketing Success in business |
| topic_facet | New products Strategic planning Marketing Success in business |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029643882&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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