Successful customer relationship management programs and technologies: issues and trends
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference
[2012]
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management" - Provided by publisher |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xx, 338 Seiten) |
| ISBN: | 9781466602892 9781466602908 |
Internformat
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| 245 | 1 | 0 | |a Successful customer relationship management programs and technologies |b issues and trends |c Riyad Eid (Wolverhampton University Business School, UK) |
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| 505 | 8 | |a 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Angel Garc ia-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- | |
| 505 | 8 | |a - 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- | |
| 505 | 8 | |a - 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] | |
| 520 | |a "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management" - Provided by publisher | ||
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Datensatz im Suchindex
| _version_ | 1808138439514652672 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Eid, Riyad |
| author2_role | edt |
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| author_facet | Eid, Riyad |
| building | Verbundindex |
| bvnumber | BV044234275 |
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| contents | 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Angel Garc ia-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- - 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- - 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] |
| ctrlnum | (OCoLC)978278779 (DE-599)BVBBV044234275 |
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| id | DE-604.BV044234275 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:06:30Z |
| institution | BVB |
| isbn | 9781466602892 9781466602908 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029639814 |
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| spelling | Successful customer relationship management programs and technologies issues and trends Riyad Eid (Wolverhampton University Business School, UK) Hershey PA Business Science Reference [2012] © 2012 1 Online-Ressource (xx, 338 Seiten) txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Angel Garc ia-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- - 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- - 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management" - Provided by publisher Datenverarbeitung Customer relations / Management / Data processing Customer relations / Management / Computer programs (DE-588)4143413-4 Aufsatzsammlung gnd-content Eid, Riyad edt Erscheint auch als Druck-Ausgabe 978-1-4666-0288-5 Erscheint auch als Druck-Ausgabe 1-4666-0288-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0288-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Successful customer relationship management programs and technologies issues and trends 1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide relationships to global customers / Svend Hollensen and Vlad Stefan Wulff -- 4. Can firms develop a service-dominant organisational culture to improve CRM? / Jamie Burton -- 5. Identifying the determinants of customer retention in a developing country context / Norizan Mohd Kassim, Salaheldin Ismail, and Nor Asiah Abdullah -- 6. Customer relationship management in social and Semantic Web environments / Angel Garc ia-Crespo ... [et al.] -- 7. CRM in the context of airline industry: a case study of Mexican Airline / Riyad Eid and Mustafa Zaidi -- 8. Role of time in development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- - 9. A conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2.0 perspective / Pasquale Del Vecchio and Valentina Ndou -- 11. Customer relationship management through communication strategy: fibres industry case study / Abdel Moneim M. B. Ahmed -- 12. Media richness theory and the intention to use online stores / Eric Brunelle -- 13. Do managerial strategies influence service behaviours?: insights from a qualitative study / Anna-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership style on the bank's orientation towards relationship marketing / Ahmed Abdelkader, Howard Jackson, and John Cook -- 16. Consumer demand in the Egyptian market of university education: an empirical investigation / Amany I. Shahin -- - 17. A cluster analysis of physician's values, prescribing behaviour and attitudes towards firms' marketing communications / Despina Karayanni -- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] Datenverarbeitung Customer relations / Management / Data processing Customer relations / Management / Computer programs |
| subject_GND | (DE-588)4143413-4 |
| title | Successful customer relationship management programs and technologies issues and trends |
| title_auth | Successful customer relationship management programs and technologies issues and trends |
| title_exact_search | Successful customer relationship management programs and technologies issues and trends |
| title_full | Successful customer relationship management programs and technologies issues and trends Riyad Eid (Wolverhampton University Business School, UK) |
| title_fullStr | Successful customer relationship management programs and technologies issues and trends Riyad Eid (Wolverhampton University Business School, UK) |
| title_full_unstemmed | Successful customer relationship management programs and technologies issues and trends Riyad Eid (Wolverhampton University Business School, UK) |
| title_short | Successful customer relationship management programs and technologies |
| title_sort | successful customer relationship management programs and technologies issues and trends |
| title_sub | issues and trends |
| topic | Datenverarbeitung Customer relations / Management / Data processing Customer relations / Management / Computer programs |
| topic_facet | Datenverarbeitung Customer relations / Management / Data processing Customer relations / Management / Computer programs Aufsatzsammlung |
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