Social media marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons
[2017]
|
| Ausgabe: | 4th edition |
| Schriftenreihe: | For dummies
Learning made easy |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Auf dem Umschlag: 9 books in one! |
| Beschreibung: | XX, 716 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119330394 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents at a Glance
Introduction.....................................................1
Book 1: The Social Media Mix..........................................5
chapter 1: Making the Business Case for Social Media..................7
chapter 2: Tallying the Bottom Line...................................33
chapter 3: Plotting Your Social Media Marketing Strategy..............53
chapter 4: Managing Your Cybersocial Campaign.........................77
Book 2: Cybersocial Tools.............................................99
chapter 1: Discovering Helpful Tech Tools.............................101
chapter 2: Leveraging SEO for Improved Visibility.....................127
chapter 3: Optimizing Social Media for Internal and External Searches.159
chapter* Using Social Bookmarks, News, and Share Buttons.......181
chapter s: Making Social Media Mobile.................................207
Book 3: Content Marketing......................................225
chapter 1: Growing Your Brand with Content............................227
chapter 2: Exploring Content-Marketing Platforms...............237
chapter 3: Developing a Content-Marketing Strategy....................263
chapter* Getting Your Content to the Masses...........................275
Book 4: Twitter................................................285
chapter 1: Using Twitter as a Marketing Tool..........................287
chapter 2: Using Twitter as a Networking Tool.........................299
CHAPTER 3: Finding the Right Twitter Tools............................313
chapter* Social Listening with Twitter.........................321
chapter 5: Hosting Twitter Chats...............................327
Book 5: Facebook...............................................337
chapter 1: Using Facebook as a Marketing Tool.........................339
chapter 2: Creating and Sharing Content on Facebook...................357
chapter 3: Advertising on Facebook.............................373
chapter* Streaming Live Video on Facebook......................381
Book 6: Linkedln....................................................391
chapter 1: Promoting Yourself with Linkedln.........................393
chapter 2: Promoting Your Business with Linkedln....................409
chapter 3: Starting a Linkedln Group................................417
chapter 4: Using Linkedln as a Content Platform.....................429
Book 7: Getting Visual..............................................435
chapter 1: Pinning Down Pinterest...................................437
chapter 2: Snapchatting It Up!......................................463
chapter 3: Getting Started with Instagram...........................477
Book 8: Other Social Media Marketing Sites..........................489
chapter 1: Weighing the Business Benefits of Minor Social Sites.....491
chapter 2: Maximizing Stratified Social Communities.................503
chapter 3: Profiting from Mid-Size Social Media Channels............535
chapter 4: Integrating Social Media.................................545
chapter 5: Advertising on Social Media..............................561
Book 9: Measuring Results and Building on Success...................581
chapter 1: Delving into Data........................................583
chapter2: Analyzing Content-Sharing Metrics........................599
chapter 3: Analyzing Twitter Metrics................................617
chapter 4: Analyzing Facebook Metrics...............................627
chapter 5: Measuring Other Social Media Networks....................635
chapter 6: Comparing Metrics from Different Marketing Techniques....643
chapter 7: Making Decisions by the Numbers..........................663
Index...............................................................677
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:47:16Z |
| institution | BVB |
| isbn | 9781119330394 |
| language | English |
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| physical | XX, 716 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | John Wiley & Sons |
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| series2 | For dummies Learning made easy |
| spelling | Zimmerman, Jan Verfasser aut Social media marketing by Jan Zimmermann and Deborah Ng Social media marketing all-in-one Social media marketing all-in-one for dummies 4th edition Hoboken, New Jersey John Wiley & Sons [2017] © 2017 XX, 716 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier For dummies Learning made easy Auf dem Umschlag: 9 books in one! Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s DE-604 Ng, Deborah Verfasser aut Erscheint auch als Online-Ausgabe 978-1-119-33042-4 Erscheint auch als Online-Ausgabe 978-1-119-32992-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029638021&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zimmerman, Jan Ng, Deborah Social media marketing Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Social media marketing |
| title_alt | Social media marketing all-in-one Social media marketing all-in-one for dummies |
| title_auth | Social media marketing |
| title_exact_search | Social media marketing |
| title_full | Social media marketing by Jan Zimmermann and Deborah Ng |
| title_fullStr | Social media marketing by Jan Zimmermann and Deborah Ng |
| title_full_unstemmed | Social media marketing by Jan Zimmermann and Deborah Ng |
| title_short | Social media marketing |
| title_sort | social media marketing |
| topic | Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Soziale Software Marketing |
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