Stradner, M. A. (2016). Brands in times of crisis and distinction: An empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity. Apprimus.
Chicago-Zitierstil (17. Ausg.)Stradner, Michael Alexander. Brands in Times of Crisis and Distinction: An Empirical Investigation into the Effects of Product-harm Crises, Reputation Rankings, and Media Coverage on Brand Equity. [Aachen]: Apprimus, 2016.
MLA-Zitierstil (9. Ausg.)Stradner, Michael Alexander. Brands in Times of Crisis and Distinction: An Empirical Investigation into the Effects of Product-harm Crises, Reputation Rankings, and Media Coverage on Brand Equity. Apprimus, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.