Brands in times of crisis and distinction: an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
[Aachen]
Apprimus
[2016]
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| Schriftenreihe: | Edition Wissenschaft
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xi, 226 Seiten Diagramme 21 cm |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Brands in times of crisis and distinction
Autor: Stradner, Michael Alexander
Jahr: 2016
Table of Contents
Part A. Introductory Overview of the Dissertation............................................................ix
List of Figures..........................................................................x
List of Tables...........................................................................xi
1. Introduction.......................................................................1
1.1. Overview of the Research Topic...................................................................................1
1.2. Relevance of the Research Topic..................................................................................3
1.3. Identification of the Research Deficit...........................................................................9
1.4. Deduction of the Research Questions.........................................................................18
1.5. Aspired Contribution.......................................................................21
2. Theoretical Framework and Literature Overview................................................................25
2.1. Relevant theories.............................................................................25
2.1.1. Brand equity theory...................................................................................25
2.1.2. Signaling theory...................................................................................27
2.2. Overview of the relevant literature..............................................................................28
2.2.1. Brands and brand equity............................................................................28
2.2.2. Media coverage...................................................................................31
2.2.3. Product-harm crises and product recalls.............................................32
2.2.4. Corporate reputation and corporate reputation rankings...........................40
3.1. Data collection and samples........................................................................45
3.2. Methodology......................................................................48
4. Summary of Research Papers.........................................................................S3
4.1. Research Paper I: Brands at Risk: The Effect of Product Recalls and Media Coverage
on Brand Equity..........................................................................55
4.2. Research Paper II: Uncertainty and Polarization of Consumer Opinions in Times of
Crisis: The Effect of Product Recalls and Media Coverage on the Volatility and the
Dispersion of Brand Equity...................................................................................59
4.3. Research Paper III: The Benefits of a Good Reputation: The Effects of Reputation
Ranking Announcements on Brand Equity.................................................................63
5. Implications for Theory and Practice.............................................................................67
5.1. Implications for Theory and Avenues for Further Research.......................................67
5.2. Implications for Practice..........................................................................72
References....................................................................75
Part B. Research Papers............................................................................85
Research Paper I.........................................................................87
Research Paper II.........................................................................139
Research Paper III.............................................................................183
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| any_adam_object | 1 |
| author | Stradner, Michael Alexander |
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| dewey-full | 658.8270723 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8270723 |
| dewey-search | 658.8270723 |
| dewey-sort | 3658.8270723 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Stradner, Michael Alexander Verfasser (DE-588)1120815401 aut Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity vorgelegt von Michael Alexander Stradner [Aachen] Apprimus [2016] xi, 226 Seiten Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Edition Wissenschaft Dissertation Rheinisch-Westfälische Technische Hochschule Aachen 2016 Markenwert (DE-588)4346474-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Markenwert (DE-588)4346474-9 s Markenbekanntheit (DE-588)4329198-3 s DE-604 B:DE-101 application/pdf http://d-nb.info/1118869559/04 Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029637770&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stradner, Michael Alexander Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenbekanntheit (DE-588)4329198-3 gnd |
| subject_GND | (DE-588)4346474-9 (DE-588)4144679-3 (DE-588)4329198-3 (DE-588)4113937-9 |
| title | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity |
| title_auth | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity |
| title_exact_search | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity |
| title_full | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity vorgelegt von Michael Alexander Stradner |
| title_fullStr | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity vorgelegt von Michael Alexander Stradner |
| title_full_unstemmed | Brands in times of crisis and distinction an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity vorgelegt von Michael Alexander Stradner |
| title_short | Brands in times of crisis and distinction |
| title_sort | brands in times of crisis and distinction an empirical investigation into the effects of product harm crises reputation rankings and media coverage on brand equity |
| title_sub | an empirical investigation into the effects of product-harm crises, reputation rankings, and media coverage on brand equity |
| topic | Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenbekanntheit (DE-588)4329198-3 gnd |
| topic_facet | Markenwert Markenpolitik Markenbekanntheit Hochschulschrift |
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