Webs of influence: the psychology of online persuasion : the secret strategies that make us click
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2017
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 238 Seiten Illustrationen |
| ISBN: | 9781292134604 |
Internformat
MARC
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| 245 | 1 | 0 | |a Webs of influence |b the psychology of online persuasion : the secret strategies that make us click |c Nathalie Nahai |
| 250 | |a Second edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2017 | |
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Internet marketing |x Psychological aspects | |
| 650 | 4 | |a Internet advertising |x Psychological aspects | |
| 650 | 4 | |a Web sites |x Design | |
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Datensatz im Suchindex
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|---|---|
| adam_text | WEBS OF INFLUENCE
/ NAHAI, NATHALIEYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PUBLISHER S ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
KNOW WHO YOU RE TARGETING
INTRODUCTION
THE PSYCHOLOGY OF DECISION-MAKING
WHO ARE YOU TARGETING?
CULTURAL QUIRKS
INDIVIDUAL DIFFERENCES
COMMUNICATE PERSUASIVELY
BASIC PRINCIPLES
OPTIMISING YOUR WEBSITE
SELECTING THE RIGHT IMAGES
THE PSYCHOLOGY OF COLOUR
SOCIAL MEDIA AND CUSTOMER SERVICE
DESIGNING PERSUASIVE VIDEOS
SELL WITH INTEGRITY
INFLUENCE: AN INTRODUCTION
PRINCIPLES OF ONLINE PERSUASION
INCREASE YOUR SALES
PRICING AND VALUE
THE BEHAVIOUR CHAIN
A CLOSING NOTE
NOTES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Psychologie Wirtschaftswissenschaften |
| edition | Second edition |
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| language | English |
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| spelling | Nahai, Nathalie Verfasser aut Webs of influence the psychology of online persuasion : the secret strategies that make us click Nathalie Nahai Second edition Harlow, England Pearson 2017 xiii, 238 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design Wirtschaftspsychologie (DE-588)4066506-9 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Wirtschaftspsychologie (DE-588)4066506-9 s DE-604 Erscheint auch als Online-Ausgabe (PDF) 978-1-292-13461-1 Erscheint auch als Online-Ausgabe (ePub) 978-1-292-13462-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029636441&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nahai, Nathalie Webs of influence the psychology of online persuasion : the secret strategies that make us click Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design Wirtschaftspsychologie (DE-588)4066506-9 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4066506-9 (DE-588)7706419-7 |
| title | Webs of influence the psychology of online persuasion : the secret strategies that make us click |
| title_auth | Webs of influence the psychology of online persuasion : the secret strategies that make us click |
| title_exact_search | Webs of influence the psychology of online persuasion : the secret strategies that make us click |
| title_full | Webs of influence the psychology of online persuasion : the secret strategies that make us click Nathalie Nahai |
| title_fullStr | Webs of influence the psychology of online persuasion : the secret strategies that make us click Nathalie Nahai |
| title_full_unstemmed | Webs of influence the psychology of online persuasion : the secret strategies that make us click Nathalie Nahai |
| title_short | Webs of influence |
| title_sort | webs of influence the psychology of online persuasion the secret strategies that make us click |
| title_sub | the psychology of online persuasion : the secret strategies that make us click |
| topic | Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design Wirtschaftspsychologie (DE-588)4066506-9 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design Wirtschaftspsychologie Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029636441&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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