Public relations writing and media techniques:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
2014
|
| Ausgabe: | Pearson new international edition, seventh edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | II, 462 Seiten Illustrationen |
| ISBN: | 1292040734 9781292040738 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044229659 | ||
| 003 | DE-604 | ||
| 005 | 20170403 | ||
| 007 | t | ||
| 008 | 170317s2014 a||| |||| 00||| eng d | ||
| 020 | |a 1292040734 |9 1-292-04073-4 | ||
| 020 | |a 9781292040738 |9 978-1-292-04073-8 | ||
| 035 | |a (OCoLC)951360923 | ||
| 035 | |a (DE-599)GBV771018029 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 | ||
| 084 | |a AP 17420 |0 (DE-625)7008: |2 rvk | ||
| 084 | |a AP 27700 |0 (DE-625)7231: |2 rvk | ||
| 100 | 1 | |a Wilcox, Dennis L. |e Verfasser |0 (DE-588)170668738 |4 aut | |
| 245 | 1 | 0 | |a Public relations writing and media techniques |c Dennis L. Wilcox, Bryan H. Reber |
| 250 | |a Pearson new international edition, seventh edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2014 | |
| 300 | |a II, 462 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Public relationszUnited States | |
| 650 | 4 | |a Public relationszUnited StatesxAuthorship | |
| 700 | 1 | |a Reber, Bryan H. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029635353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029635353 | ||
Datensatz im Suchindex
| _version_ | 1804177383168671744 |
|---|---|
| adam_text | PEARSON
CUSTOM
LIBRARY
Table of Contents
I. Getting Organized for Writing
Dennis L. Wilcox/Bryan H. Reber 1
2. Becoming a Persuasive Writer 33
Dennis L. Wilcox/Bryan H. Reber
3. Finding and Making News
Dennis L. Wilcox/Bryan H. Reber 61
4. Working with Journalists and Bloggers
Dennis L. Wilcox/Bryan H. Reber 89
5. Writing the News Release
Dennis L. Wilcox/Bryan H. Reber 121
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches 147
Dennis L. Wilcox/Bryan H. Reber
7. Creating News Features and Op-Eds
Dennis L. Wilcox/Bryan H. Reber 173
8. Radio, Television, and Online Video
Dennis L. Wilcox/Bryan H. Reber 199
9. Selecting Publicity Photos and Graphics
Dennis L. Wilcox/Bryan H. Reber 239
10. Distributing News to the Media
Dennis L. Wilcox/Bryan H. Reber 263
1 1. Tapping the Web and Digital Media
Dennis L. Wilcox/Bryan H. Reber 287
12. Newsletters, Brochures, and Intranets
Dennis L. Wilcox/Bryan H. Reber 329
13. Writing Email, Memos, and Proposals
Dennis L. Wilcox/Bryan H. Reber 363
14. Using Direct Mail and Advertising 383
Dennis L. Wilcox/Bryan H. Reber
15. Organizing Meetings and Events 407
Dennis L. Wilcox/Bryan H. Reber
16. Planning Programs and Campaigns 437
Dennis L. Wilcox/Bryan H. Reber
Index 457
II
|
| any_adam_object | 1 |
| author | Wilcox, Dennis L. Reber, Bryan H. |
| author_GND | (DE-588)170668738 |
| author_facet | Wilcox, Dennis L. Reber, Bryan H. |
| author_role | aut aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw b h r bh bhr |
| building | Verbundindex |
| bvnumber | BV044229659 |
| classification_rvk | AP 17420 AP 27700 |
| ctrlnum | (OCoLC)951360923 (DE-599)GBV771018029 |
| discipline | Allgemeines |
| edition | Pearson new international edition, seventh edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01392nam a2200349 c 4500</leader><controlfield tag="001">BV044229659</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170403 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170317s2014 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1292040734</subfield><subfield code="9">1-292-04073-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292040738</subfield><subfield code="9">978-1-292-04073-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)951360923</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV771018029</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 27700</subfield><subfield code="0">(DE-625)7231:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilcox, Dennis L.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170668738</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations writing and media techniques</subfield><subfield code="c">Dennis L. Wilcox, Bryan H. Reber</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Pearson new international edition, seventh edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow</subfield><subfield code="b">Pearson</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">II, 462 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relationszUnited States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relationszUnited StatesxAuthorship</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reber, Bryan H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029635353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029635353</subfield></datafield></record></collection> |
| id | DE-604.BV044229659 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:47:12Z |
| institution | BVB |
| isbn | 1292040734 9781292040738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029635353 |
| oclc_num | 951360923 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | II, 462 Seiten Illustrationen |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser (DE-588)170668738 aut Public relations writing and media techniques Dennis L. Wilcox, Bryan H. Reber Pearson new international edition, seventh edition Harlow Pearson 2014 II, 462 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Public relationszUnited States Public relationszUnited StatesxAuthorship Reber, Bryan H. Verfasser aut Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029635353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wilcox, Dennis L. Reber, Bryan H. Public relations writing and media techniques Public relationszUnited States Public relationszUnited StatesxAuthorship |
| title | Public relations writing and media techniques |
| title_auth | Public relations writing and media techniques |
| title_exact_search | Public relations writing and media techniques |
| title_full | Public relations writing and media techniques Dennis L. Wilcox, Bryan H. Reber |
| title_fullStr | Public relations writing and media techniques Dennis L. Wilcox, Bryan H. Reber |
| title_full_unstemmed | Public relations writing and media techniques Dennis L. Wilcox, Bryan H. Reber |
| title_short | Public relations writing and media techniques |
| title_sort | public relations writing and media techniques |
| topic | Public relationszUnited States Public relationszUnited StatesxAuthorship |
| topic_facet | Public relationszUnited States Public relationszUnited StatesxAuthorship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029635353&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wilcoxdennisl publicrelationswritingandmediatechniques AT reberbryanh publicrelationswritingandmediatechniques |