Introduction to electronic eommerce and social commerce:
Gespeichert in:
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| Format: | Buch |
| Sprache: | English |
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Cham, Switzerland
Springer International Publishing
2017
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| Ausgabe: | Fourth Edition |
| Schriftenreihe: | Springer texts in business and economics
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 435 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319500904 9783319500911 |
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| 245 | 1 | 0 | |a Introduction to electronic eommerce and social commerce |c Efraim Turban, Judy Whiteside, David King, Jon Outland |
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Datensatz im Suchindex
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| adam_text | Part I 1 Introduction to £-Commerce and E-Marketplaces Overview of Electronic Commerce and Social Commerce.................................. Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise................................................................................................ 1.1 Electronic Commerce: Definitions and Concepts............................................ Defining Electronic Commerce........................................................................ Defining E-Business.......................................................................................... Major EC Concepts.......................................................................................... Electronic Markets and Networks.................................................................... 1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History............................................................................................ The Content and Framework of E-Commerce.................................................. An EC Framework............................................................................................ Classification of EC by the Nature of the Transactions and the Relationships Among Participants...................................................... A Brief History of EC...................................................................................... Case 1.1 : EC Application: Net-a-Porter: Dressfor Success....................................... 1.3 Drivers and Benefits of
E-Commerce.............................................................. The Drivers of E-Commerce............................................................................ The Benefits of E-Commerce............................................................................ 1.4 Social Computing and Commerce.................................................................... Social Computing.............................................................................................. Web 2.0............................................................................................................ Social Media.................................................................................................... Social Networks and Social Network Services................................................ Enterprise Social Networks.............................................................................. Social Commerce.............................................................................................. The Major Tools of Web 2.0............................................................................ 1.5 The Digital and Social Worlds: Economy, Enterprises, and Society................ The Digital Economy........................................................................................ The Digital Enterprise...................................................................................... The Social Business (Enterprise)...................................................................... The Digital Revolution and
Society.................................................................. 1.6 Electronic Commerce Business Models.......................................................... The Structure and Properties of Business Models............................................ Typical EC Business Models............................................................................ Classification of Business Models in E-Commerce.......................................... 1.7 The Limitations, Impacts, and the Futureof E-Commerce................................ The Limitations and Barriers of EC.................................................................. Why Study E-Commerce?................................................................................ The Future of EC.............................................................................................. 3 3 6 6 6 6 7 7 7 8 8 10 11 12 12 12 14 14 14 14 15 15 15 16 16 17 18 19 19 21 21 23 24 24 24 25 25 xiii
1 Contents xiv 2 1.8 Overview of This Book..................................................................................... Part I: Introduction to E-Commerce and E-Marketplaces................................ Part II: EC Applications.................................................................................... Part III: Emerging EC Delivery Platforms........................................................ Part IV: EC Support Services............................................................................ Part V: EC Strategy and Implementation.......................................................... Online Mini Tutorials........................................................................................ Online Supplements.......................................................................................... Managerial Issues...................................................................................................... Summary.................................................................................................................... Closing Case: E-Commerce at the National Football League (NFL)........................ References.................................................................................................................. 26 26 27 27 27 27 27 27 27 28 30 32 E-Commerce: Mechanisms, Platforms, and Tools................................................ Opening Case: Pinterest—A New Kid on the E-Commerce Block.......................... 2.1 Electronic Commerce Mechanisms: An Overview...........................................
EC Activities and Support Mechanisms............................................................ The Online Purchasing Process........................................................................ 2.2 E-Marketplaces................................................................................................ Electronic Markets............................................................................................ The Components and Participants in E-Marketplaces...................................... Disintermediation and Reintermediation.......................................................... Case 2.1 : EC Application: How Blue Nile Inc. Is Changing the Jewelry Industry... Types of E-Marketplaces.................................................................................. 2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals.................... Webstores.......................................................................................................... Electronic Malls................................................................................................ Web (Information) Portals................................................................................ The Roles and Value of Intermediaries in E-Marketplaces.............................. 2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts.......................................................................................... Electronic Catalogs.......................................................................................... EC Search
Activities, Types, and Engines........................................................ Shopping Carts.................................................................................................. 2.5 Auctions, Bartering, and Negotiating Online.................................................... Definition and Characteristics.......................................................................... Dynamic Pricing.............................................................................................. Traditional Auctions Versus E-Auctions.......................................................... Types of Auctions.............................................................................................. Benefits of E-Auctions...................................................................................... Limitations of E-Auctions................................................................................ Online Bartering................................................................................................ Online Negotiating............................................................................................ 2.6 Virtual Communities and Social Networks...................................................... Characteristics of Traditional Online Communities and Their Classification.. Social Network Service Sites............................................................................ Business-Oriented Public Social Networks...................................................... Case 2.2: EC Application: Craigslist: The Ultimate Online
Classified Community................................................................................................ Private (or Enterprise) Social Networks.......................................................... Business Models and Services Related to Social Networking.......................... Mobile Social Commerce................................................................................ Mobile Social Networking................................................................................ 35 35 37 37 38 39 39 39 40 40 41 41 41 42 42 43 44 44 44 45 46 46 46 46 47 48 48 49 50 50 50 51 52 52 53 53 53 53
Contents Recent Innovative Tools and Platforms for Social Networking........................ Emerging EC Platforms: Augmented Reality and Crowdsourcing.................. Augmented Reality.......................................................................................... Crowdsourcing.................................................................................................. 2.8 The Future: Web 3.0, Web 4.0, and Web 5.0.................................................... Web 3.0: What Does the Future Hold?............................................................ The Technological Environment...................................................................... Managerial Issues...................................................................................................... Summary.................................................................................................................... Closing Case: Madagascar’s Port Modernizes Customs with TradeNet.................... References.................................................................................................................. 2.7 Part II 3 54 55 55 55 57 57 58 59 59 62 63 E-Commerce Major Applications Retailing in Electronic Commerce: Products and Services.................................. Opening Case: Amazon.com—The King of E-Tailing.............................................. 3.1 Internet Marketing and B2C Electronic Retailing............................................ Overview of Electronic Retailing.................................................................... Size
and Growth of the B2C Market................................................................ Characteristics and Advantages of Successful E-Tailing.................................. 3.2 E-Tailing Business Models.............................................................................. Classification of Models by Distribution Channel............................................ Referring Directories........................................................................................ Malls with Shared Services.............................................................................. Other B2C Models and Special Retailing........................................................ B2C Social Shopping........................................................................................ 3.3 Online Travel and Tourism (Hospitality) Services............................................ Characteristics of Online Travel...................................................................... Case 3.1 : EC Application: WAYN: A Lifestyle and Travel Social Network.............. Benefits, Limitations, and Competition in Online Travel Services.................. Competition in Online Travel.......................................................................... Corporate Travel.............................................................................................. 3.4 Employment and the Online Job Market.......................................................... The Internet Job Market.................................................................................... Benefits
and Limitations of the Electronic Job Market.................................... 3.5 Online Real Estate, Insurance, and Stock Trading............................................ Real Estate Online............................................................................................ Insurance Online.............................................................................................. Online Stock Trading and Investments............................................................ 3.6 Online Banking and Personal Finance.............................................................. E-Banking........................................................................................................ Online Banking Capabilities............................................................................ Pure Virtual В anks............................................................................................ Case 3.2: EC Application: Security for Online Bank Transactions.......................... Online Billing and Bill Paying.......................................................................... 3.7 On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming...................................................................................................... On-Demand Delivery of Products.................................................................... Online Delivery of Digital Products, Entertainment, and Media...................... Internet TV and Internet Radio........................................................................ Social
Television (TV)...................................................................................... Legal Aspects.................................................................................................... 3.8 Online Purchasing Decision Aids.................................................................... Shopping Portals .............................................................................................. 67 67 69 69 70 70 71 72 73 73 74 74 74 75 76 76 76 76 77 77 78 79 79 79 79 80 80 81 81 81 82 83 83 83 84 84 85 85 85
xvi 4 Contents Price and Quality Comparison by Shopbot Software Agents.......................... Ratings, Reviews, and Recommendation Sites................................................ Comparison Shopping Websites.................................................................... Trust Verification Sites.................................................................................... Other Shopping Assisting Tools...................................................................... Aggregators.................................................................................................... 3.9 The New Face of Retail Competition: Retailers Versus E-Tailers.................. The Online Versus Off-Line Competition: An Overview.............................. Retailers Versus E-Tailers.............................................................................. Examples of Click-and-Brick Retailers.......................................................... What Can Traditional Retailers Do?.............................................................. 3.10 Issues in E-Tailing and Lessons Learned........................................................ Disintermediation and Reintermediation........................................................ Channel Conflict............................................................................................ Product and Service Customization and Personalization................................ Lessons Learned from Failures and Lack of Success of E-Tailers................ Managerial
Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Etsy—A Social-Oriented B2C Marketplace.................................... References................................................................................................................ 86 86 87 87 87 88 88 88 89 89 90 91 91 92 92 92 92 93 97 98 Business-to-Business E-Commerce...................................................................... Opening Case: Alibaba.com—The World’s Largest B2B Marketplace.................. 4.1 Concepts, Characteristics, and Models of B2B E-Commerce....................... Basic B2B Concepts and Process.................................................................. The Basic Types of B2B Transactions and Activities.................................... The Basic Types of B2B E-Marketplaces and Services.................................. Market Size and Content of B2B.................................................................... B2B Components............................................................................................ Service Industries Online in B2B.......................... The Benefits and Limitations of B2B............................................................ 4.2 B2B Marketing: Sell-Side E-Marketplaces.................................................... Sell-Side Models............................................................................................
Sales from Catalogs: Webstores...................................................................... Comprehensive Sell-Side Systems.................................................................. Selling via Distributors and Other Intermediaries.......................................... 4.3 Selling via E-Auctions.................................................................................... The Benefits of Auctions on the Sell-Side...................................................... Auctioning from the Company’s Own Site.................................................... Using Intermediaries in Auctions.................................................................... Examples of B2B Forward Auctions.............................................................. 4.4 One-from-Many: E-Procurement at Buy-Side E-Marketplaces...................... Inefficiencies in Traditional Procurement Management................................ Procurement Methods.................................................................................... E-Procurement Concepts................................................................................ The Benefits and Limitations of E-Procurement............................................ 4.5 Reverse Auctions at Buy-Side E-Marketplaces (E-Tendering)...................... The Major Benefits of Reverse Auctions........................................................ Conducting Reverse Auctions........................................................................ Case 4.1: EC Application: Branaš Isaf Competes by Using
E-Tendering.............. 4.6 Other E-Procurement Methods...................................................................... Desktop Purchasing.......................................................................... Group Purchasing.................................................. Buying from Other Sources............................................................................ 101 101 104 104 104 104 105 105 107 108 109 109 109 110 110 110 Ill Ill Ill Ill 112 112 112 113 114 115 116 116 117 118 118 118 118
Acquisition via Electronic Bartering.............................................................. Selecting an Appropriate E-Procurement Solution........................................ 4.7 В2B Exchanges (E-Marketplaces): Definitions and Concepts...................... Global Exchanges.......................................................................................... Functions of and Services Provided by Exchanges........................................ Ownership of B2B Exchanges........................................................................ Dynamic Pricing in B2B Exchanges.............................................................. Advantages, Limitations, and the Revenue Model of Exchanges.................. 4.8 B2B in Web 2.0 and Social Networking........................................................ E-Communities in B2B.................................................................................. The Opportunities of Social Commerce in B2B............................................ The Use of Web 2.0 Tools in B2B.................................................................. Virtual Trade Shows and Trade Fairs.............................................................. Social Networking in B2B.............................................................................. Examples of Other Activities of B2B Social Networks.................................. The Future of B2B Social Networking.......................................................... 4.9 Collaborative
Commerce................................................................................ Essentials of Collaborative Commerce.......................................................... The Elements and Processes of C-Commerce................................................ Collaboration Hubs........................................................................................ Improving Collaborative Commerce.............................................................. Representative Examples of Collaborative Commerce.................................. Social Collaboration........................................................................................ Barriers to C-Commerce................................................................................ Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: The University of Sheffield’s E-Tendering System.......................... References................................................................................................................ 5 Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce................................ Opening Case: Compass Group Turns Managers into Detectives to Enhance E-Training............................................................................................ 5.1 Digital Government: An
Overview................................................................ Definition and Scope...................................................................................... Government-to-Citizens.................................................................................. Government-to-Business................................................................................ Government-to-Govemment.......................................................................... Government-to-Employees and Internal Efficiency and Effectiveness.......... Implementing E-Government........................................................................ The Transformation to E-Government............................................................ E-Government 2.0 and Social Networking.................................................... M-Govemment................................................................................................ 5.2 E-Learning, E-Training, and E-Books............................................................ The Basics of E-Learning: Definitions and Concepts.................................... Benefits and Drawbacks of E-Learning.......................................................... Distance Learning and Online Universities.................................................... Online Corporate Training.............................................................................. Social Networks and E-Leaming.................................................................... Visual Interactive
Simulation.......................................................................... E-Learning Management Systems.................................................................. Electronic Books (E-Books).......................................................................... 5.3 Knowledge Management, Intelligent Systems, and Robots.......................... 118 119 119 120 120 121 122 122 123 123 123 124 124 124 125 125 125 125 126 126 127 127 129 129 129 130 133 134 137 137 138 138 140 141 141 142 142 142 142 143 144 144 145 146 147 148 148 149 149 151
xviii Content: An Overview of Knowledge Management.................................................... Knowledge Management Types and Activities.............................................. Knowledge Sharing........................................................................................ How is Knowledge Management Related to E-Commerce?.......................... KM and Social Networks................................................................................ Finding Expertise and/or Experts Electronically and the Use of Expert Location Systems............................................................................ Knowledge-Based and Intelligent Systems.................................................... 5.4 E-Health.......................................................................................................... Definition........................................................................................................ Electronic Medical Record Systems (EMR).................................................. Doctors ’ System.............................................................................................. Patients Services............................................................................................ Social Media and Commerce.......................................................................... Medical Devices and Patients Surveillance.................................................... Medical Research............................................................................................ Administrative
Purposes................................................................................ 5.5 Consumer-to-Consumer Electronic Commerce.............................................. E-Commerce: C2C Applications.................................................................... Person-to-Person Money Lending.................................................................. Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Henry Ford Health System Provides Superior Patient Experience Using IT and E-Commerce...................................................... References................................................................................................................ 151 151 152 152 153 153 154 156 156 156 156 156 156 157 157 157 157 157 158 159 159 162 162 Part III Emerging EC Platforms 6 Mobile Commerce and the Internet of Things.................................................... Opening Case: Hertz Goes Mobile All the Way....................................................... 6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits.............................................................................. Basic Concepts, Magnitude, and the Landscape............................................ The Attributes of M-Commerce...................................................................... An Overview of the Applications of
M-Commerce........................................ The Benefits of M-Commerce........................................................................ 6.2 The Enabling Infrastructure: Components and Services of Mobile Computing...................................................................................................... Overview of Mobile Computing.................................................................... Mobile Devices.............................................................................................. Mobile Computing Software and Services.................................................... Voice Support Services.................................................................................. Putting It All Together.................................................................................... 6.3 Mobile Financial Applications........................................................................ Mobile Banking.............................................................................................. Other Mobile Finance Applications................................................................ 6.4 Mobile Enterprise Solutions: From Supporting the Workforce to Improving Internal Operations.................................................................... Defining Mobile Enterprise (Enterprise Mobility)........................................ The Framework and Content of Mobile Enterprise Applications.................. Mobile Workers.............................................................................................. Other
Enterprise Mobile Applications............................................................ Trends for 2015 and Beyond................................. 167 167 169 169 170 171 172 173 173 173 174 175 175 175 176 176 177 177 177 177 178 178
Contents 6.5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing.................................................................................... Overview of Mobile Entertainment................................................................ Mobile Streaming Music and Video Providers.............................................. Entertainment in Cars.................................................................................... Mobile Games................................................................................................ Mobile Gambling............................................................................................ Mobility and Sports........................................................................................ Service Industry Consumer Applications........................................................ Mobile Marketing: Shopping and Advertising................................................ 6.6 Ubiquitous (Pervasive) Computing................................................................ Overview of Ubiquitous Computing.............................................................. From Theory to Practice.................................................................................. Case 6.1: EC Application: Big Data Analysis at INRIX Help People Avoid Traffic Jams.................................................................................................. Implementation Issues in Ubiquitous Computing.......................................... 6.7 The Internet of Things and
M-Commerce...................................................... The Essentials of IoT...................................................................................... The Structure of IoT Applications.................................................................. The Major Benefits of IoT.............................................................................. The Drivers of IoT.......................................................................................... How the IoT Works........................................................................................ Illustrative Examples of Applications............................................................ Smart Homes and Appliances........................................................................ Smart Cities.................................................................................................... Smart Cars...................................................................................................... 6.8 Wearable Computing and Smart Gadgets: Watches, Fitness Trackers, and Glasses...................................................................................................... Wearable Computing Applications and Devices............................................ Enterprise Wearables...................................................................................... Smartwatches.................................................................................................. Fitness (Activity)
Trackers.............................................................................. Digital (Smart) Glasses.................................................................................. 6.9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce........................................................ M-Commerce Security and Privacy Issues.................................................... Technological Barriers to M-Commerce........................................................ Failures in Mobile Computing and M-Commerce.......................................... Ethical, Legal, Privacy, and Health Issues in M-Commerce.......................... Enterprise Mobility Management.................................................................. Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Motorola Enterprise: Wireless Solutions for a Hospital and a Manufacturer.......................................................................... References................................................................................................................ 7 Social Commerce: Foundations, Social Marketing, and Advertising.............. Opening Case: How Sony Uses Social Media for Improving CRM........................ 7.1 Social Commerce: Definitions and Evolution................................................
Definitions...................................................................................................... The Evolution of Social Commerce................................................................ 7.2 The Content of the Social Commerce Field.................................................... 178 178 179 179 179 179 180 180 181 182 182 183 183 184 185 185 185 185 186 186 186 187 188 188 188 188 189 189 189 190 190 190 191 191 191 192 192 193 196 197 201 201 203 203 203 204
Conten։ XX 8 The Landscape and Major Components of the Field...................................... Social Media Marketing.................................................................................. Enterprise 2.0.................................................................................................. 7.3 The Benefits and Limitations of Social Commerce........................................ Benefits to Customers.................................................................................... Benefits to Retailers........................................................................................ Benefits to Other Types of Enterprises.......................................................... The Social Business: An IBM Approach........................................................ New or Improved Business Models................................................................ Concerns and Limitations of Conducting Social Commerce.......................... 7.4 Social Shopping: Concepts, Benefits, and Models........................................ Definitions and Drivers of Social Shopping.................................................. Traditional E-Commerce Sites with Social Media Additions........................ The Major Types and Models of Social Shopping.......................................... Case 7.1: EC Application: Polyvore: A Trendsetter in Social Shopping................ Social Shopping Aids: From Recommendations to Reviews, Ratings, and
Marketplaces............................................................................................ Other Shopping Aids and Services................................................................ Social Marketplaces and Direct Sales............................................................ Shopping for Virtual Goods in a Virtual Economy........................................ Real-Time Online Shopping.......................................................................... Social Shopping in the Near Future................................................................ 7.5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions.................................................................................... Social Ads and Social Apps............................................................................ Viral (Word-of-Mouth) Marketing and Social Networking............................ Location-Based Advertisements and Social Networks.................................. Using YouTube and Other Social Presentation Sites for Advertising............ Using Twitter as an Advertising and Marketing Tool.................................... Other Innovative Ways to Advertise in Social Media.................................... 7.6 Social Customer Service and CRM................................................................ How Does Social Networking Empower Customers?.................................... Social CRM.................................................................................................... How to Serve the Social
Customers................................................................ The Benefits of Social CRM.......................................................................... Case 7.2: EC Application: iRobot Uses Social Media for Multichannel CRM............................................................................................ The Evolution of Social CRM........................................................................ Cipriani’s Multidimensional Presentation...................................................... Examples of Implementation of Social Customer Service and CRM............ Reputation Management System.................................................................... Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Groupon: Will the Company Prosper?.............................................. References................................................................................................................ 204 204 205 206 206 206 206 207 207 207 208 208 210 210 211 Social Enterprise and Other Social Commerce Topics...................................... Opening Case: How a Private Enterprise Network Transformed CEMEX into a Social Business.............................................................................. 8.1 Social Business and Social Enterprise............................................................ Definitions: Social
Business and Social Enterprise........................................ Business Networks.......................................................................................... The Benefits and Limitations of Enterprise Social Networking.................... 235 213 215 215 216 217 217 218 218 218 218 219 220 220 221 221 222 222 222 223 224 224 225 226 227 227 229 232 235 236 236 237 238
xxi Contents How Web 2.0 Tools Are Used by Enterprises................................................ 8.2 Business-Oriented Public Social Networking................................................ Entrepreneur Networks.................................................................................. 8.3 Enterprise Social Networks............................................................................ Taxonomy of Social Enterprise Applications.................................................. How Enterprise Social Networking Helps Employees and Organizations ... Support Services for Enterprise Social Networks.......................................... How Companies Interface with Social Networking........................................ 8.4 Social Networks-Based Job Markets.............................................................. Social Recruiting............................................................................................ Virtual Job Fairs and Recruiting Events........................................................ 8.5 Social Entertainment...................................................................................... Entertainment and Social Networks................................................................ Multimedia Presentation and Sharing Sites.................................................... 8.6 Social Games and Gamification...................................................................... Games on Social Networks............................................................................ The Business Aspects of Social
Games.......................................................... Educational Social Games.............................................................................. Gamification.................................................................................................... 8.7 Crowdsourcing and Crowdfunding................................................................ Crowdsourcing as a Distributed Problem-SolvingEnabler............................. The Process of Crowdsourcing...................................................................... Successfully Deployed Crowdsourcing Systems: Some Representative Examples................................................................................ Tools for Crowdsourcing and Crowdfunding.................................................. 8.8 Social Collaboration (Collaboration 2.0) and the Future of Social Commerce........................................................................................ Essentials of Social Collaboration.................................................................. The Future of Social Commerce.................................................................... Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Linkedln: The Premier Public Business-Oriented Social Network........................................................................................................
References................................................................................................................ Part IV 9 238 238 239 239 240 240 241 242 242 242 243 244 244 245 245 246 246 246 246 247 247 248 248 249 249 250 252 252 253 255 257 EC Supportive Services Marketing and Advertising in E-Commerce.......... ............................................ Opening Case: Market Research Helps Del Monte Improve Dog Food.................. 9.1 Learning About Online Consumer Behavior................................................. A Model of Online Consumer Behavior........................................................ The Major Influential Factors........................................................................ 9.2 Personalization and Behavioral Marketing.................................................... Personalization in E-Commerce.................................................................... Behavioral Marketing and Collaborative Filtering........................................ 9.3 Market Research for E-Commerce................................................................ Objectives and Concepts of Online Market Research.................................... Representative Market Research Approaches................................................ Limitations of Online Market Research and How to Overcome Them.......... Biometric and Smartphone Marketing Helps Market Research.................... 9.4 Web Advertising.............................................................................................. Overview of Web
Advertising........................................................................ Basic Internet Advertising Terminology........................................................ 261 261 262 262 263 265 265 266 267 267 267 270 270 270 271 271
Contents xxü Why Internet Advertising?.............................................................................. Online Advertising Methods: From E-Mail to SEO and Video Ads.............. Major Categories of Ads................................................................................ Banners.......................................................................................................... Pop-Up and Similar Type Ads........................................................................ Search Engine Advertisement and Optimization............................................ Google: The Online Advertising King............................................................ Augmented Reality in Advertising.................................................................. Advertising in Chat Rooms and Forums........................................................ 9.6 Mobile Marketing and Advertising................................................................ Mobile Marketing and Mobile Commerce.................................................... Mobile Marketing Implementation Guidelines.............................................. Tools to Support Mobile Advertisement........................................................ Mobile Ad Trends.......................................................................................... 9.7 Advertising Strategies and Promotions.......................................................... Permission Advertising.................................................................................. Other Advertising
Strategies.......................................................................... Localization in Advertising............................................................................ Developing an Online Advertising Plan.......................................................... Advertising on Facebook................................................................................ Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Johnson Johnson Uses New Media Marketing............................ References................................................................................................................ 272 272 272 273 274 275 276 279 280 280 280 282 282 282 282 282 283 284 284 285 285 286 289 290 10 E-Commerce Security and Fraud Issues and Protections.................................. Opening Case: How State University of New York College at Old Westbury Controls Its Internet Use.......................................................................................... 10.1 The Information Security Problem................................................................ What Is EC Security?...................................................................................... Security Risks in Mobile Devices.................................................................. Cyberwars and Cyberespionage Across
Borders............................................ The Drivers of EC Security Problems............................................................ The Darknet and the Underground Economy................................................ 10.2 Basic E-Commerce Security Issuesand Landscape....................................... В asic Security Terminology............................................................................ The EC Security Battleground........................................................................ The Threats, Attacks, and Attackers................................................................ The Targets of the Attacks in Vulnerable Areas.............................................. EC Security Requirements.............................................................................. The Defense: Defenders, Strategy, and Methods............................................ 10.3 Technical Malware Attack Methods: From Viruses to Denial of Service .... Technical and Nontechnical Attacks: An Overview........................................ The Major Technical Attack Methods............................................................ Malware (Malicious Code): Viruses, Worms, and Trojan Horses.................. 10.4 Nontechnical Methods: From Phishing to Spam and Fraud.......................... Social Engineering and Fraud........................................................................ Social Phishing................................................................................................ Fraud and Scams on the
Internet.................................................................... Top Ten Attacks and Remedies...................................................................... Identity Theft and Identify Fraud.................................................................... Cyber Bank Robberies.................................................................................... Spam Attacks.................................................................................................. 293 9.5 293 294 294 296 296 297 298 299 299 300 300 301 302 303 303 304 304 304 307 307 308 308 310 310 310 310
Contents ххш Spyware.......................................................................................................... Social Networking Makes Social Engineering Easy...................................... Data Breach (Leak)........................................................................................ 10.5 The Information Assurance Model and Defense Strategy.............................. Confidentiality, Integrity, and Availability...................................................... Authentication, Authorization, and Nonrepudiation...................................... E-Commerce Security Strategy...................................................................... The Defense Side EC Systems........................................................................ 10.6 Defending Information Systems and E-Commerce........................................ The Defense I: Access Control, Encryption, and PKI.................................... The Defense II: Securing E-Commerce Networks........................................ The Defense III: General Controls, Spam, Pop Ups, and Social Engineering Controls...................................................................................... Business Continuity and Disaster Recovery.................................................. 10.7 Consumer and Seller Protection from Online Fraud...................................... Consumer (Buyer) Protection........................................................................ Seller
Protection.............................................................................................. Protecting Marketplaces and Social Network Services.................................. Protecting Both Buyers and Sellers: Using Electronic Signatures and Other Security Features............................................................................ 10.8 Implementing Enterprisewide E-Commerce Security.................................... The Drivers of EC Security Management...................................................... Senior Management Commitment and Support.............................................. EC Security Policies and Training.................................................................. EC Risk Analysis and Ethical Issues.............................................................. Why Is It Difficult to Stop Internet Crime?.................................................... Protecting Mobile Devices, Networks, and Applications.............................. Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: How One Bank Stopped Scams, Spams, and Cybercriminals.......... References................................................................................................................ II Electronic Commerce Payment Systems and Order Fulfillment...................... Opening Case: Cross-Border EC—Partnering with Tmall
Global.......................... 11.1 Changing Retail Landscape............................................................................ Omni-Channel Retail...................................................................................... Cash Versus Noncash Transactions................................................................ Move to Mobile.............................................................................................. Implications for EC Payments........................................................................ Critical Mass.................................................................................................. 11.2 Using Payment Cards Online.......................................................................... Processing Cards Online................................................................................ Fraudulent Card Transactions........................................................................ 11.3 Smart Cards.................................................................................................... Types of Smart Cards...................................................................................... Stored-Value Cards........................................................................................ Applications of Smart Cards.......................................................................... 11.4 EC Micropayments........................................................................................ Case 11.1 : EC Application: Innovative Credit Card Micropayments for the Korean
Metropolitan Unified Fare System.................................................. 11.5 Paypal and Other Third-Party Payment Gateways.......................................... 11.6 Mobile Payments............................................................................................ Types of Mobile Payments.............................................................................. 311 311 311 312 312 312 312 313 314 314 316 317 318 319 319 320 321 321 322 322 322 322 322 323 323 324 324 328 329 331 331 335 335 335 336 337 337 338 339 341 342 342 343 343 344 346 348 349 349
Conteni xxiv 11.7 Digital and Virtual Currencies...................................................................... Types of Digital Currencies.......................................................................... Bitcoin and Other Cryptocurrencies............................................................ 11.8 Order Fulfillment and Logistics: An Overview............................................ Basic Concepts of Order Fulfillment and Logistics...................................... The EC Order Fulfillment Process................................................................ Case 11.2: EC Application: Amazon the “King of Supply Chains”........................ 11.9 Problems in Order Fulfillment Along Supply Chains.................................. 11.10 Solutions to Order Fulfillment Problems Along the Supply Chain.............. Improvements in the Order-Taking Activity................................................ Warehousing and Inventory Management Improvements............................ Changing the Structure and Process of the Supply Chain............................ Speeding Up Deliveries: From Same Day to a Few Minutes...................... Partnering Efforts and Outsourcing Logistics.............................................. Integrated Global Logistics Program............................................................ Order Fulfillment in Make-to-Order (MTO) and Mass Customization........ Handling Returns (Reverse Logistics).......................................................... Order Fulfillment in
B2B.............................................................................. Innovative E-Fulfillment Strategies.............................................................. Supply Chain Planning and Execution Software.......................................... Managerial Issues.................................................................................................... Summary.................................................................................................................. Closing Case: Send Money Home—М-Pesa and the Kenya Experience................ References................................................................................................................ Part V 12 353 353 354 359 359 359 361 363 364 364 364 365 365 367 368 368 368 369 370 370 370 372 376 379 E-Commerce Strategy and Implementation Implementation Issues: From Globalization to Justification, Privacy, and Regulation........................................................................................ Opening Case: Telstra Corporation Helps Its Corporate Customers Justify EC Initiatives................................................................................................ 12.1 Why Justify E-Commerce Investments? How Can They Be Justified?........ Increased Pressure for Financial Justification.............................................. Other Reasons Why EC Justification Is Needed.......................................... EC Investment Categories and Benefits........................................................ How Is an EC Investment
Justified?............................................................ What Needs to Be Justified? When Should Justification Take Place?.......... Using Metrics in EC Justification................................................................ Web Analytics.............................................................................................. The Process of Justifying EC and IT Projects.............................................. 12.2 A Strategy for Global E-Commerce.............................................................. Benefits and Extent of Global Operations.................................................... Barriers to Global E-Commerce.................................................................. Breaking Down the Barriers to Global E-Commerce.................................. 12.3 E-Commerce Strategy for Small and Medium-Sized Enterprises................ Globalization and SMEs.............................................................................. Resources to Support SME Activities in EC................................................ SMEs and Social Networks.......................................................................... 12.4 Opportunities for Success in E-Commerce and Avoiding Failure................ Case 12.1: EC Application: Aldi Supermarket Trying E-Commerce in the UK.... Factors that Determine E-Commerce Success.............................................. E-Commerce Successes................................................................................ Cultural Differences in EC Successes and
Failures...................................... 383 383 385 385 385 385 385 386 386 387 387 387 388 388 390 391 391 391 392 392 392 393 393 394
12.5 Ethical Challenges and Guidelines.................................................................... Ethical Principles and Guidelines...................................................................... Business Ethics.................................................................................................... EC Ethical and Legal Issues................................................................................. 12.6 Intellectual Property Law and Copyright Infringement.................................... Intellectual Property in E-Commerce................................................................ 12.7 Privacy Rights, Protection, and Free Speech..................................................... Privacy in E-Commerce....................................................................................... Social Networks Changing the Landscape of Privacy and Its Protection .... Privacy Rights and Protection............................................................................. Free Speech Online Versus Privacy Protection................................................. The Price of Protecting an Individual’s Privacy................................................. Case 12.2: EC Application: School Administrators Used Webcams to Spy on Students at Home.......................................................................................... How Information About Individuals Is Collected and Used Online............... Privacy Protection by Information Technologies............................................... Privacy Issues in Web 2.0 Tools and
Social Networks...................................... Privacy Protection by Ethical Principles............................................................ Privacy Protection in Countries Other than the United States.......................... 12.8 The Future of E-Commerce................................................................................. Some Key Factors for the Future of E-Commerce............................................. Integrating the Marketplace with the Marketspace........................................... M-Commerce......................................................................................................... Social Commerce.................................................................................................. Future Technological Trends that May Accelerate the Speed of E-Commerce.................................................................................................... Future Trends That Are Limiting the Spread of EC........................................... Enjoy Some Interesting Videos About the Future of E-Commerce................. Managerial Issues........................................................................................................... Summary......................................................................................................................... Closing Case: The Pirate Bay and the Future of File Sharing.................................. References....................................................................................................................... 395 395 395
396 396 396 398 399 399 399 400 401 401 401 402 403 403 403 404 404 404 405 405 405 405 405 406 406 410 411 Glossary.................................................................................................................................. 415 Index 425
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| language | English |
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| spelling | Turban, Efraim 1930- Verfasser (DE-588)13563024X aut Introduction to electronic eommerce and social commerce Efraim Turban, Judy Whiteside, David King, Jon Outland Fourth Edition Cham, Switzerland Springer International Publishing 2017 xxv, 435 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 Whiteside, Judy Sonstige oth King, David Sonstige oth Outland, Jon Sonstige oth Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029633117&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turban, Efraim 1930- Introduction to electronic eommerce and social commerce Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Introduction to electronic eommerce and social commerce |
| title_auth | Introduction to electronic eommerce and social commerce |
| title_exact_search | Introduction to electronic eommerce and social commerce |
| title_full | Introduction to electronic eommerce and social commerce Efraim Turban, Judy Whiteside, David King, Jon Outland |
| title_fullStr | Introduction to electronic eommerce and social commerce Efraim Turban, Judy Whiteside, David King, Jon Outland |
| title_full_unstemmed | Introduction to electronic eommerce and social commerce Efraim Turban, Judy Whiteside, David King, Jon Outland |
| title_short | Introduction to electronic eommerce and social commerce |
| title_sort | introduction to electronic eommerce and social commerce |
| topic | Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029633117&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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