Customer relationship management: the foundation of contemporary marketing strategy
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2017
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Revised edition of CRM, 2013 |
| Physical Description: | vi, 449 Seiten Diagramme |
| ISBN: | 9781138919518 9781138919525 |
Staff View
MARC
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Record in the Search Index
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| adam_text |
CUSTOMER RELATIONSHIP MANAGEMENT
/ GALKA, ROBERT J.YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CRM THEORY AND DEVELOPMENT
INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT
THE HISTORY AND DEVELOPMENT OF CRM
RELATIONSHIP MARKETING AND CRM
ORGANIZATION AND CRM
DATA MANAGEMENT AND TECHNOLOGY
CRM AND DATA MANAGEMENT
TECHNOLOGY AND DATA PLATFORMS
DATABASE AND CUSTOMER DATA DEVELOPMENT
MARKETING STRATEGY
BUSINESS-TO-BUSINESS CRM
UNDERSTANDING THE CUSTOMER-COMPANY PROFIT CHAIN : SATISFACTION, LOYALTY,
RETENTION, AND PROFITS
THE CRM STRATEGY CYCLE : ACQUISITION, RETENTION, AND WIN-BACK
PRIVACY AND ETHICS CONSIDERATIONS
CRM EVALUATION
CRM PROGRAM MEASUREMENT AND TOOLS
CRM NEW HORIZONS
SOCIAL NETWORKING AND CRM
CRM TRENDS, CHALLENGES, AND OPPORTUNITIES
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT. |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second Edition |
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| spelling | Baran, Roger J. 1945- (DE-588)171539729 aut Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran CRM Second Edition New York ; London Routledge 2017 vi, 449 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of CRM, 2013 Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Galka, Robert J. (DE-588)173989934 aut Erscheint auch als 9781315687834 Online-Ausgabe, ebk Erscheint auch als 9781317419334 Online-Ausgabe, web PDF Erscheint auch als 9781317419327 Online-Ausgabe, ePub Erscheint auch als 9781317419310 Online-Ausgabe, mobi/kindle LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029627358&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baran, Roger J. 1945- Galka, Robert J. Customer relationship management the foundation of contemporary marketing strategy Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 |
| title | Customer relationship management the foundation of contemporary marketing strategy |
| title_alt | CRM |
| title_auth | Customer relationship management the foundation of contemporary marketing strategy |
| title_exact_search | Customer relationship management the foundation of contemporary marketing strategy |
| title_full | Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran |
| title_fullStr | Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran |
| title_full_unstemmed | Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran |
| title_short | Customer relationship management |
| title_sort | customer relationship management the foundation of contemporary marketing strategy |
| title_sub | the foundation of contemporary marketing strategy |
| topic | Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer relations Management Beziehungsmarketing Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029627358&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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