Verfügbarkeit: Customer relationship management

Customer relationship management: the foundation of contemporary marketing strategy

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Bibliographische Detailangaben
Hauptverfasser:	Baran, Roger J. 1945- (VerfasserIn), Galka, Robert J. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York ; London Routledge 2017
Ausgabe:	Second Edition
Schlagworte:	Customer relations > Management Beziehungsmarketing Kundenmanagement
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Revised edition of CRM, 2013
Beschreibung:	vi, 449 Seiten Diagramme
ISBN:	9781138919518 9781138919525

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CUSTOMER RELATIONSHIP MANAGEMENT / GALKA, ROBERT J.YYEAUTHOR : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS CRM THEORY AND DEVELOPMENT INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT THE HISTORY AND DEVELOPMENT OF CRM RELATIONSHIP MARKETING AND CRM ORGANIZATION AND CRM DATA MANAGEMENT AND TECHNOLOGY CRM AND DATA MANAGEMENT TECHNOLOGY AND DATA PLATFORMS DATABASE AND CUSTOMER DATA DEVELOPMENT MARKETING STRATEGY BUSINESS-TO-BUSINESS CRM UNDERSTANDING THE CUSTOMER-COMPANY PROFIT CHAIN : SATISFACTION, LOYALTY, RETENTION, AND PROFITS THE CRM STRATEGY CYCLE : ACQUISITION, RETENTION, AND WIN-BACK PRIVACY AND ETHICS CONSIDERATIONS CRM EVALUATION CRM PROGRAM MEASUREMENT AND TOOLS CRM NEW HORIZONS SOCIAL NETWORKING AND CRM CRM TRENDS, CHALLENGES, AND OPPORTUNITIES DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Baran, Roger J. 1945- Galka, Robert J.
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ctrlnum	(OCoLC)992512613 (DE-599)BVBBV044221404
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second Edition
format	Book
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isbn	9781138919518 9781138919525
language	English
lccn	016025019
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spelling	Baran, Roger J. 1945- (DE-588)171539729 aut Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran CRM Second Edition New York ; London Routledge 2017 vi, 449 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of CRM, 2013 Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Galka, Robert J. (DE-588)173989934 aut Erscheint auch als 9781315687834 Online-Ausgabe, ebk Erscheint auch als 9781317419334 Online-Ausgabe, web PDF Erscheint auch als 9781317419327 Online-Ausgabe, ePub Erscheint auch als 9781317419310 Online-Ausgabe, mobi/kindle LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029627358&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Baran, Roger J. 1945- Galka, Robert J. Customer relationship management the foundation of contemporary marketing strategy Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4789127-0 (DE-588)4236865-0
title	Customer relationship management the foundation of contemporary marketing strategy
title_alt	CRM
title_auth	Customer relationship management the foundation of contemporary marketing strategy
title_exact_search	Customer relationship management the foundation of contemporary marketing strategy
title_full	Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran
title_fullStr	Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran
title_full_unstemmed	Customer relationship management the foundation of contemporary marketing strategy Robert J. Galka and Roger J. Baran
title_short	Customer relationship management
title_sort	customer relationship management the foundation of contemporary marketing strategy
title_sub	the foundation of contemporary marketing strategy
topic	Customer relations Management Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Customer relations Management Beziehungsmarketing Kundenmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029627358&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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