Marketing communication: principles and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2002
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [360]-377) and index |
| Beschreibung: | xxv, 389 p. |
| ISBN: | 041523039X |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Varey, Richard J. 1955- |
| author_facet | Varey, Richard J. 1955- |
| author_role | aut |
| author_sort | Varey, Richard J. 1955- |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044218700 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:55Z |
| institution | BVB |
| isbn | 041523039X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029624734 |
| oclc_num | 50705278 |
| open_access_boolean | |
| physical | xxv, 389 p. |
| psigel | ZDB-30-PBE |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Routledge |
| record_format | marc |
| spelling | Varey, Richard J. 1955- Verfasser aut Marketing communication principles and practice Richard J. Varey London Routledge 2002 xxv, 389 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [360]-377) and index Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s 1\p DE-604 Marktkommunikation (DE-588)4131075-5 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-415-23040-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Varey, Richard J. 1955- Marketing communication principles and practice Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4037589-4 |
| title | Marketing communication principles and practice |
| title_auth | Marketing communication principles and practice |
| title_exact_search | Marketing communication principles and practice |
| title_full | Marketing communication principles and practice Richard J. Varey |
| title_fullStr | Marketing communication principles and practice Richard J. Varey |
| title_full_unstemmed | Marketing communication principles and practice Richard J. Varey |
| title_short | Marketing communication |
| title_sort | marketing communication principles and practice |
| title_sub | principles and practice |
| topic | Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Marktkommunikation Kommunikationsstrategie Unternehmen Marketing |
| work_keys_str_mv | AT vareyrichardj marketingcommunicationprinciplesandpractice |