Film marketing:
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2017
|
Ausgabe: | Second edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | xii, 188 Seiten |
ISBN: | 9781138013353 9781138013360 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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003 | DE-604 | ||
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020 | |a 9781138013360 |c pbk |9 978-1-138-01336-0 | ||
035 | |a (OCoLC)992474588 | ||
035 | |a (DE-599)BVBBV044214738 | ||
040 | |a DE-604 |b ger |e rda | ||
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044 | |a xxk |c GB | ||
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084 | |a AP 47700 |0 (DE-625)7545: |2 rvk | ||
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100 | 1 | |a Kerrigan, Finola |d 1974- |e Verfasser |0 (DE-588)112892501X |4 aut | |
245 | 1 | 0 | |a Film marketing |c Finola Kerrigan |
250 | |a Second edition | ||
264 | 1 | |a London ; New York |b Routledge |c 2017 | |
300 | |a xii, 188 Seiten | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Film | |
650 | 4 | |a Motion pictures |x Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Film |0 (DE-588)4017102-4 |2 gnd |9 rswk-swf |
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999 | |a oai:aleph.bib-bvb.de:BVB01-029620896 |
Datensatz im Suchindex
_version_ | 1804177358917206016 |
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adam_text | FILM MARKETING
/ KERRIGAN, FINOLAYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
THE ORIGINS AND DEVELOPMENT OF THE FILM INDUSTRY
MARKET RESEARCH IN THE FILM INDUSTRY
THE FILM MARKETING MIX
BRINGING THE CONSUMER IN
TRADITIONAL FILM MARKETING MATERIALS
CONSUMER SELECTION OF FILMS
CRITICAL RECEPTION
DISTRIBUTION
MARKETING THROUGH FILM
CONCLUSIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Kerrigan, Finola 1974- |
author_GND | (DE-588)112892501X |
author_facet | Kerrigan, Finola 1974- |
author_role | aut |
author_sort | Kerrigan, Finola 1974- |
author_variant | f k fk |
building | Verbundindex |
bvnumber | BV044214738 |
callnumber-first | P - Language and Literature |
callnumber-label | PN1995 |
callnumber-raw | PN1995.9.M29 |
callnumber-search | PN1995.9.M29 |
callnumber-sort | PN 41995.9 M29 |
callnumber-subject | PN - General Literature |
classification_rvk | AP 47700 AP 58000 |
ctrlnum | (OCoLC)992474588 (DE-599)BVBBV044214738 |
dewey-full | 384.8068/8 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 384 - Communications |
dewey-raw | 384.8068/8 |
dewey-search | 384.8068/8 |
dewey-sort | 3384.8068 18 |
dewey-tens | 380 - Commerce, communications, transportation |
discipline | Allgemeines Wirtschaftswissenschaften |
edition | Second edition |
format | Book |
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id | DE-604.BV044214738 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:46:49Z |
institution | BVB |
isbn | 9781138013353 9781138013360 |
language | English |
lccn | 016041743 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029620896 |
oclc_num | 992474588 |
open_access_boolean | |
owner | DE-703 DE-739 DE-M472 |
owner_facet | DE-703 DE-739 DE-M472 |
physical | xii, 188 Seiten |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Routledge |
record_format | marc |
spelling | Kerrigan, Finola 1974- Verfasser (DE-588)112892501X aut Film marketing Finola Kerrigan Second edition London ; New York Routledge 2017 xii, 188 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Film Motion pictures Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Film (DE-588)4017102-4 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-79528-7 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029620896&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Kerrigan, Finola 1974- Film marketing Film Motion pictures Marketing Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4017102-4 |
title | Film marketing |
title_auth | Film marketing |
title_exact_search | Film marketing |
title_full | Film marketing Finola Kerrigan |
title_fullStr | Film marketing Finola Kerrigan |
title_full_unstemmed | Film marketing Finola Kerrigan |
title_short | Film marketing |
title_sort | film marketing |
topic | Film Motion pictures Marketing Marketing (DE-588)4037589-4 gnd Film (DE-588)4017102-4 gnd |
topic_facet | Film Motion pictures Marketing Marketing |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029620896&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT kerriganfinola filmmarketing |